Friday, October 24, 2008

DatingDirect's social media affiliate policy

DatingDirect have issued their TradeDoubler affiliates with a social network policy.

It seems designed to stop affiliates pitching the site as rather more adult than DatingDirect would like to be branded as. They don't offer affiliates any tips on when to disclosue there is a commerical interest behind some social networking activities but do encourage affiliates not to break the law.

I found the last line of the DatingDirect fair use of images policy to be a little hard to read. Here's the whole paragraph.
B.Concerning the advertisement's images:

In addition to text, the affiliate may use an image to accompany its advertisement.
This image must comply with the following rules:

- No nude subjects
- No subjects in suggestive poses
- No images subject to copyright
- Do not infringe a DatingDirect.com brand image
- No images of a political, xenophobic, pornographic or violent nature
- The image must include a maximum of two models of different sexes in the case of men seeking women or women seeking men

What do you think they mean by "The image must include a maximum of two models of different sexes in the case of men seeking women or women seeking men"?

At first I read it to mean that you're not allowed to have an image with two women or two men in it. What? That's rather homophobic!

Perhaps it means you can't do a "Man seeking women" ad and have an image which has two women casting flirty glances at one man. However, it seems only to relate to "men seeking women" or "women seeking men" - so does that mean affiliates can have a "woman seeking women" ad which has two women casting flirty glances at a third woman?

Whatever DatingDirect wanted to say; I doubt they wanted to have a social networking policy which left affiliates wondering exactly what the rules are. That said; I think it's progressive of DatingDirect to have a social networking policy for affiliates in the first place - and I know we'll see more brands do the same thing.

1 comments:

affiliates said...

Well...thanks for the post, I am also promoting Dating Direct.