One of the most easy SEO issues I'd pick up on a pitch in first half of the decade was the canonication of domain names. Now it's a widely known issue. Hurmph!
The with-www and without-www issue doesn't just effect search rankings directly. It effects social media (and therefore search rankings indirectly via quality signals). Look at how NaughtyCode is splitting it's 'vote' in delicious by not having sorted out it's sub-domains.
Thursday, November 29, 2007
One of the most easy SEO issues I'd pick up on a pitch in first half of the decade was the canonication of domain names. Now it's a widely known issue. Hurmph!
I'm so jealous of Barry Schwartz (and a whole bunch other SEMers) as they've made it into a card game.
Just to put this into perspective; I enjoy digital marketing and search enough to truthfully say that "I'm lucky enough to have a hobby as work" but the hobby I share outside the digital word is traditional gaming. Card games are certainly part of that. So what Barry (and the other idols) have managed to do is become so famous at my first hobby that they feature in my second hobby.
Clearly I need to start sending SEOMoz (the creators) gifts or tips or something!
Er. So the title Barry Schwartz achieves ultimate goal! make sense as Barry as achieved what would be my ultimate goal... er, if I'm allowed more than one ultimate goals.
We've been in extensive dialogue with our core music and film suppliers, to identify cool and exciting content that we hope to include when we launch next year.
The way people discover and consume music and film is changing, and we need to reflect this in what we do.
HMV staff will be the first to explore and report on the site, along with a small number of hand-picked public users who will be identified by Cake.
Agencies LBi and Cake have helped develop the site. I've had one journalist ring me up and really wanted me to dismiss this as another "me too" project. I didn't agree. I suspect that line of questioning comes from Lask saying;
There are so many details we're still finalising - we're not even sure how best to describe the concept, and we haven't settled on a final name.
Although it remains to be seen whether the social media site is successful I wouldn't dismiss this as a "me too". HMV needs to look at the way people find and discuss music these days and this is exactly how they do it. I'd love to see it. I don't think I know anyone in Cake otherwise I'd be pestering them!
If the site is successful then it should help offset HMV's poor PPC strategy which is heavily reliant on burning through tokens and database queries to update bids in line with their inventory. That's a short term strategy and means HMV's clicks are more expensive than competitors. It also means they don't get to use current hits (inventory pending) to drive traffic to the site. A better strategy would be landing pages which cross-sold should the keyword title not be currently available. Not only would that let HMV benefit from the fickle fashion in music but would allow them to bid more cheaply.
So, we've got HMV making a stab at social (there's an irony in a company called His Master's Voice engaging with the voice of the socialnet) but doing badly in PPC. We also have Zavvi (ex-Virgin Megastories) leaving themselves open for annihilation on the SEO front. 2008 will be an interesting year for Entertainment retailers and affiliates!
Just a quickie. Back in July I brain stormed the idea that Google might look at buying Iron Mountain.
This was my attempt at a left field prediction that no one else has made or would be likely to make... without it being a stupid prediction. At the time I listed a few reasons why, maybe, perhaps, it could happen. I talked about Iron Mountain's new data handling system but mainly this was a way for Google to get into the business of organising a whole lot (a mountain) of offline information.
Iron Mountain has just become the holder of some cracking 'online' information. I think this may make this "left field prediction" a little bit more likely. ICANN has appointed Iron Mountain as the data escrow holder of domain information. What does this mean? This means Iron Mountain looks after the details of who owns what domains. It is the third party who keeps the records should the main parties (such as registars) get into a mess, a fight, or some other distraction.
I know about data escrowing from my programming studies. If Company A hires Company B to develop some software - who holds the rights to functions, libraries, ideas or even the source code used in the software? Make sure that's in the agreement somewhere. It's not uncommon for Company A and Company B to agree an escrow solution for the code.
Wednesday, November 28, 2007
If you head over to Google Mobile Products you'll be able to access a list of countries where Google supports mobile products. This is a fairly new area of the search engine.
I suspect coders will be interested in the
doctype Google uses for these mobile pages.
<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.wapforum.org/DTD/xhtml-mobile10.dtd">
Tuesday, November 27, 2007
Yahoo's excellent photo sharing site Flickr is banned and blocked by the United Arab Emirates.
The blocking page reads:
We apologize the site you are attempting to visit has been blocked due to its content being inconsistent with the religious, cultural, political and moral values of the United Arab Emirates.
If you think this site should not be blocked, please visit the Feedback Form available on our website.
Update: Flickr folk tell me this is old, old news... but sometimes old news becomes new again! Er. That's my story and I'm sticking to it.
P.S. YouTube isn't banned.
I'm in Dubai. Since I had so much success in poking around for interesting SEO ads in Germany I thought it was worth a look here.
I knew the ads would be on the left. It's only natural. I must say it feels very weird using Google with the scroll bar and ads on the left.
Thursday, November 22, 2007
A day or so before SMX London I was at Netimperative's Online Publishing & Media submit.
We had a great line up; the Telegraph, the Guardian, emap, Ivan Pope from Snipperoo and others.
I wish I had scribbled better notes of some of the stats which Chris Lloyd the Assistant Managing Editor from the Telegraph gave. The summary is that the number of people who read daily newspapers are still far higher than the number of people who read online. Although the number of people who read papers is falling it is falling at a far less dramatic rate than the TV audience is.
I did scribbled down a killer quote from Chris;
Google is our competitor
There's certainly been a history of comments from the Telegraph which seemed to express concern about Google. It's tricky for online publishers; Google News is important to them but Google is also a risk too them. Google Base competes, for example, against the newspapers lucrative job classifieds.
I think my favourite speaker was David Cushman from EMAP. Cushman, EMAP's Digital Development Director, said that social networks on the internet have brought us the biggest revolution since the industrial revolution. Wow. I think he may well be right too - for publishers and for advertisers too. Another great quote from David on the day was;
Relevance is more important than quality
I don't think David is saying that publishers no longer need to write quality content. He's saying, I think, that even high quality content which isn't relevant to today's social networking life style won't even get noticed. Cushman also predicted that Google's Android will kill off the iPhone (which isn't selling very well here in the UK).
Ivan Pope had to try and explain to the audience how the growing spread of widgets could reduce the need for domaining.
The biggest surprise, for me, on the day was to here a search marketer recommend Mahalo to a room full of influential online publishers!
I always like to hear Mike Teasdale from Harvest Digital talk. He's always engaging and often surprising (as he is here!). Mike's got that ability to ignore the brief and keep the audience interested instead. Mike brought up Mahalo as a possible alternative to Google. Harvest Digital is a non-trivial digital agency so I'm sure that Calacanis will be pleased to have agencies of that calibre talk about Mahalo. Me? I would make sure a client was aware of Mahalo but I wouldn't recommend that online publishers worry about it terribly much right now.
Does this make us famous? Are we the first digital1 agency to have a search engine bid on our brand name?
I'd like to think so - but, in reality, this is far more likely to be Google's rather annoying expanded broadmatch.
The brand's wrong anyway. It shouldn't be Big Mouth Media. It should be bigmouthmedia. We have brand police who spank you if you get that wrong.
1The brand police prefer 'digital' to 'search'. Well. It makes sense as we do so much affiliate and display marketing these days too!
Monday, November 19, 2007
What did you make of Ask.com's "Information Revolution" ad campaign? It was put together and promoted by Fallon and Profero.
Ask.com has given the digital brief to Grand Union now. According to Kate Nettleton of Campaign (sub needed), Profero, who worked on the guerrilla campaign and had Ask.com's business for five years, politely declined to repitch for the work. It isn't uncommon for an agency to refuse to pitch but whenever it happens I certainly take notice.
I gather Hyper (which is the digital arm of Fallon), Agency Republic and Glue (sister agency to iProspect via Aegis parents) did take part in the pitch.
So what's the challenge that Grand Union now faces? It's Google. Search marketing is worth about £1.2 billion in the UK (with current exchange rates that's about a trillion billion* US dollars). Of course, the first step isn't to attract in search marketing agencies but to get users to the search engine. The search agencies will put money where the searchers are. Given that Ask.com (which is how Ask.co.uk is branded) still leans heavily on Google for revenue share on paid search adverts Grand Union will have to drive in the traffic while Ask.com decides on the best way to make money from it.
Dear Facebook user,
You don't actually work for us. What's with listing bigmouthmedia as your employer?
I'm not sure what to make with discoveries like this? Do we contact the person? Do we leave it alone? Maybe she does work for us - perhaps the cleaning agency have hired someone new... but that seems unlikely! Perhaps she's a freelancing caterer that we know only as Liz? Does it matter anyway?
Saturday, November 17, 2007
After SMX I was unusually social and popped along to a SEO pub get together which Rob Kerry (aka evilgreenmonkey) had organised.
One thing that you'll discover is that if you put enough SEM types together in a room (ideally, add beer and wine) and you'll get some good quotes.
For example, Kelvin Newman came up with a cracker;
"We have millions of ideas and as we're in marketing one of them is bound to be genius."
I couldn't agree more!
We also had SEO Chick Judith Lewis handing out Swedish Druid Chocolates.
Friday, November 16, 2007
After Vanessa left... well, we replaced her with about 400 people
Ha-ha! That just shows you how effective caffeine and BlackBerrys are!
The title from this post comes from Danny Sullivan who mentioned it during one of the best pro nofollow speeches I've heard. Think About The Human.
This post is a chance for a short pre-dinner break and to jot down some of today's highlights.
Nathan Buggia is brilliant. It's great that he's over here in London. I really expect to see significant things coming from Webmaster Live. I'm confident that we're going to see added extra from this - stuff we don't get from Google.
I think we'll see some more search engines join the Sitemap XML protocol. This can only be a good thing.
I think - much further down the line - we'll see a Claim Your Content for text offering. No one said that; that's me reading between the lines.
In the Dealing With The Penalty Box track hosted by Danny I thought we got some interesting reactions from MSN and Ask about paid links. It's pretty clear that Live Search are still discussing the issue internally - in fact, at times it might have appeared as if they care less about the paid link issue than Google does.
Ask doesn't think the paid link issue effects them so much. Their focus is so much more, they say, on the quality and relevance of the page.
I think Jane Copland of SEOMoz did really well in her Linkbaiting presentation. I heard a rumour that it might have been her first live presentation but based on her performance I'd doubt it. Also, Ciaran Norris' choice of videos ensured he'll leave the conference as "King of Audience Attention".
I've been going to a lot of conferences, presentations and industry events in recent weeks. At first you start to see a trend, then that becomes a fashion, then that becomes "aarhg! not again!". I seem to have scribbled down a must ban forever list.
On the MBF list I have
Thursday, November 15, 2007
After attending the Google Keynote Speech I found myself talking to Gillian Muessing the president of SEOMoz. We decided to try and save the Local Search Tactics session from the advanced track which had been canceled at the last minute (no fault to SMX, either). I agreed to step in and follow my talk on Social Media Optimisation in Europe with a talk on Local Search.
I kid you not. No joke. Not yanking your chain. I've been asked to post the slide I used to talk about a conversation from SESs speaker room last year.
There's something of an unspoken rule 'What's said in the speaker room - stays in the speaker room'. I don't think I broke that. I didn't give details. However, it was a real story of an SEO trying to get his British client listed in Google UK.
As I had to put this presentation together in just a few hours I missed the global stats session. Alas! Other bigmouths, however, where at hand to take notes.
The one note I scribbed down from the What's New With The Algorithm track (which didn't really talk about the algorithm) was a comment from Mikkel deMib Svendsen. He said;
Google does need to deal with the paid link problem. I don't think they'll succeed.
I'm looking forward to day 2!
Ah. I've only just got access to internet - here are my quickly typed notes from SMX London, Day One.
Great event. Here's how it's different from SES
- Less 'clients'
- Less advertising
- Higher knowledge
- Cleaner, neater, more organised (I think Rising Media have done well)
- We're going to see more from Google Trends - development is largely driven by Tel Aviv
- Images and Maps have been widely pushed out into Universal Search. Google started rolling Universal Search out across the regions.
- Book Search outranks Blog Search - we'll see Book Search in Universal Search first* - *This is due, I think, to authority of author
- Google changed some elements of openSocial after they got to see some of the aspects of Facebook's API
- What you once knew as a website is now a container.
- There are some hints that openSocial could be used as a platform to a 'Universal log in' - Google didn't say this, this was me reading between two heavily drawn lines.
- Android is primarily a way to give mobile users better access to the internet
- Less than 1% of internet content is in Arabic. Google sees an opportunity here.
- Google has invested hugely in Russian projects but not advertising.
Tuesday, November 13, 2007
SubBait? SubscriberBait? ScriberBait?
Yesterday I published three posts:
- Words of Wisdom from IT
- When Google Confuses Search with Content
- Search Engine Land's Secrets: Mining SearchCap
... however I feel that the most important post I made was When Google Confuses Search with Content. The easy linkbait, I think, got all the attention over the more niche Paid Search post. Perhaps I should buzz Barry Schwartz or Andy Beal and get their opinion on the Content versus Search question? Would that encourage more comments or thoughts on the issue? I did sphinn the post and as of the time of writing this I've had 10 sphinns. I think the truth might be that the Search community pays a lot less attention to PPC/SEM than it does to SEO. Well, that's okay, I can live with that.
I did have good success with the SearchCap Mining post. My MyBlogLog has been a veritable who's'who (including JZawodn) so I should be thankful.
It's early days yet but let's look at my feedburner stats? Do they reflect my (in terms of traffic) best post yet?
Not yet. No.
I'll hold my hands up again and note that there may well be a delayed effect. It might not be until today (the day after) that people subscribe or that feedburner notices the hike - so I'll keep the situation under review.
However, it may well be that we need to break down tactics into linkbait and subbait. Now that could be fun; one tactic to attract eyeballs and another to keep them. Marketing Pilgrim comes to mind as it's the blog that I watch closely that tends to run the most competitions related to encouraging people to sign up. Is that the approach?
What about the term SubBait? Too dodgy? Over at SEO Chicks I laughed (and stumbled) Lisa Ditlefsen's Master Baiter t-shirt. Would a SubBait tactic require a Sub Master Baiter t-shirt?
Needless to say I'm annoyed at missing A4U/SES this year. I had a good excuse - I was in hospital! Fortunately, Phil was able to cover for me (even if he did take the picture of the dinosaur out of my presentation!).
As a result of missing A4U/SES I'm super pumped about SMX in London this week. I'll be there for the whole event. I'm even in the main hotel. There are a bunch of us going down but I'm keen to turn blog friends into people I've met in real life. Now, I need to buckle down, stop messing with Search Engine Land and email the poor organizers my ten minute talk (it's a challenge for any bigmouth to only talk for 10 minutes!).
If you're going and fancy meeting up; let me know!
Monday, November 12, 2007
I'm breaking all the rules here. I'm going to blog a snippet of an internal email. This was sent out by our Head of IT (UK) to the rest of us regarding our new laptop booking process.
Any baggage handlers care to comment (I'm sure we've an ex-baggage handler on our staff list!)
- If I find a laptop taken and no card left I will be extremely annoyed and will randomly start deleting files to punish you all. So don't !
- Bring a latop AND THE POWER SUPPLY AND BAG/SLEEVE back in a timely manner; lets be nice to each other, people! Remeber: a laptop with out a power supply is like a pencil without a pencil sharpner - pointless.
- Please ALWAYs use a proper laptop bag (either your own or one of ours). We've had too many laptops damaged recently.
- Don't put laptops in the plane hold, always carry them on. Baggage handlers live to destroy laptops. It's their only goal in life.
- If you pass a laptop directly on to someone else, make sure that card on the shelf gets changed by one of you so we know they have it, not you...
The image above shows Google powered adverts (even though we don't have Google's logo) and comes from Seat Guru.
Put your Search Marketing hat on. Are those ads search or content?
Would you be surprised to Google that Google counts those adverts as search. I know I was! I'm not happy about it either.
How is this possible? Seat Guru is owned by Tripadvisor. Tripadvisor is a Google search partner. I guess Seat Guru is using that relationship to create, er, ads on static pages based on... well, let's face it, these might be 'canned search' results but we're really looking at content ads here. Users on this site are navigating and reading. They're not searching.
Bad Google. No biscuit!
I really like SearchCap - it's the daily summary of events at Search Engine Land and it includes interesting link finds from around the web.
I've been analysing those link finds. I've looked at three whole months of data! That's a lot. That's 2963 links, excluding links to press release wires and sphinn, and a date range from 1st August to the 31st of October.
In this time Search Engine Land has cited 467 sources! Wow. That's a figure you should use when someone tries to claim that bloggers single source or simple repost news from their RSS reader of a dozen sites.
The most influential site is Search Engine Roundtable (182 posts) which easily beats SearchEngineWatch (105 posts). The top ten sites account for 801 posts and that's nearly 30% of the total. Not bad. I actually have a graph of the longtail (though Microsoft's Excel doesn't name every node on the x-axis). This is a very long graph and you need to click and horizontally scroll to cope with it.
To get these figures I've done my best to aggregate names and sources. For example, Barry Schwartz is sometimes cited as Cartoon Barry, Wolf Howl could be Graywolf or Micheal Gray, etc.
I'm uploading a bunch of visualisations for this research as they're the best way to get to grips with the data. However, Excel can only map about half of the sources that Search Engine Land actually uses and so graphs like the radar to the left of this have been limited to the top 50 or the top 20.
There are some interesting bits of advice if you're interested in getting into Search Engine Land's SearchCap. Looking at the figures you can see that there are days when the editor (Danny Sullivan, Barry or, I suspect, Tamar giving Barry a helping hand) has made the effort to look around the net for a bunch of new sites or the established information feeders are having a slow day (SMX is on and they're all presenting or live blogging). Looking at this 3 month time period there are days when up to 8 sites make their premier appearance in the list of citations. The good news is that once you have the editors eye you're equally likely to get 2 post mentions as you are to get 1. Furthermore, once you break into the roundup you're likely to get mentioned sometime later that week too.
I'm going to do something crazy and post the whole top 467 list! Are you on it? Here goes!
- 1st - Search Engine Roundtable - 182 posts
- 2nd - Search Engine Watch - 105 posts
- 3rd - Search Engine Journal - 84 posts
- 4th - TechCrunch - 83 posts
- 5th - SEOMoz - 70 posts
- 6th - Search Engine Guide - 62 posts
- 7th - News.com - 57 posts
- 8th - SEO Book - 54 posts
- 9th - ResourceShelf - 53 posts
- 10th - Google Blogoscope - 51 posts
- 11th - SEO by the Sea - 42 posts
- 12th - New York Times - 40 posts
- 13th - Google Operating System - 38 posts
- 14th - Read/Write Web - 37 posts
- 15th - Reuters - 35 posts
- 16th - Online Marketing Blog - 32 posts
- 17th - Bruce Clay - 30 posts
- 18th - Googlified - 30 posts
- 19th - adCenter Blog - 27 posts
- 20th - Inside AdWords - 26 posts
- 21st - MediaPost - 26 posts
- 22nd - Marketing Pilgrim - 25 posts
- 23rd - Forbes - 24 posts
- 24th - Google LatLong - 24 posts
- 25th - Official Google Blog - 24 posts
- 26th - Search Engine Watch Blog - 24 posts
- 27th - ClickZ - 23 posts
- 28th - Digital Inspiration - 23 posts
- 29th - PPC Hero - 22 posts
- 30th - Google Earth Blog - 21 posts
- 31st - InformationWeek - 19 posts
- 32nd - Daily SearchCast - 17 posts
- 33rd - Valleywag - 17 posts
- 34th - Wall Street Journal - 17 posts
- 35th - CNN Money - 15 posts
- 36th - Joost de Valk - 15 posts
- 37th - ViperChill - 15 posts
- 38th - ProBlogger - 14 posts
- 39th - ShoeMoney - 14 posts
- 40th - SEOish - 13 posts
- 41st - SEOptimise - 13 posts
- 42nd - Stone Temple - 13 posts
- 43rd - Inside AdSense - 12 posts
- 44th - Pandia - 12 posts
- 45th - Wired - 12 posts
- 46th - www.10e20.com - 12 posts
- 47th - AdWords API Blog - 11 posts
- 48th - Bob Massa - 11 posts
- 49th - BusinessWeek - 11 posts
- 50th - Googling Google - 11 posts
- 51st - The SEO Scoop - 11 posts
- 52nd - Traffick - 11 posts
- 53rd - Vanessa Fox - 11 posts
- 54th - Ask.com Blog - 10 posts
- 55th - Bill Hartzer - 10 posts
- 56th - BlogStorm - 10 posts
- 57th - Cre8PC - 10 posts
- 58th - InsideGoogle - 10 posts
- 59th - John Andrews - 10 posts
- 60th - Pronet Advertising - 10 posts
- 61st - Rimm Kaufman - 10 posts
- 62nd - Yahoo Search Blog - 10 posts
- 63rd - AIM Clear Blog - 9 posts
- 64th - Bloomberg - 9 posts
- 65th - E-Consultancy - 9 posts
- 66th - Hakia Blog - 9 posts
- 67th - Matt Cutts - 9 posts
- 68th - Search Marketing Standard - 9 posts
- 69th - Cartoon Barry - 8 posts
- 70th - Fantomaster - 8 posts
- 71st - GigaOM - 8 posts
- 72nd - Google Maps API Blog - 8 posts
- 73rd - Greg Boser - 8 posts
- 74th - LinkJuicy - 8 posts
- 75th - Official Google Webmaster Central Blog - 8 posts
- 76th - PC World - 8 posts
- 77th - Silicon Alley Insider - 8 posts
- 78th - Times Online - 8 posts
- 79th - Wolf Howl - 8 posts
- 80th - Ad Age - 7 posts
- 81st - Askville Blog - 7 posts
- 82nd - ComparisonEngines.com - 7 posts
- 83rd - David Dalka - 7 posts
- 84th - Eric Goldman - 7 posts
- 85th - John Mu - 7 posts
- 86th - Jonathan Mendez's Blog - 7 posts
- 87th - Official Gmail Blog - 7 posts
- 88th - Reviewlicious - 7 posts
- 89th - SEO Speedwagon - 7 posts
- 90th - Site Visibility - 7 posts
- 91st - Techipedia - 7 posts
- 92nd - The Guardian - 7 posts
- 93rd - The Register - 7 posts
- 94th - WebProNews - 7 posts
- 95th - Yahoo Publisher Network - 7 posts
- 96th - Inside Google Book Search - 6 posts
- 97th - Lifehacker - 6 posts
- 98th - LiveSide - 6 posts
- 99th - mashable.com - 6 posts
- 100th - orkut Blog - 6 posts
- 101st - Performancing.com - 6 posts
- 102nd - SEO Fast Start - 6 posts
- 103rd - Shimon Sandler - 6 posts
- 104th - Small Business SEM - 6 posts
- 105th - venturebeat.com - 6 posts
- 106th - Yodel Anecdotal - 6 posts
- 107th - eKstreme.com - 5 posts
- 108th - Financial Times - 5 posts
- 109th - Google - 5 posts
- 110th - InfoWorld - 5 posts
- 111th - Jim Boykin - 5 posts
- 112th - John Battelle's Searchblog - 5 posts
- 113th - Karl Ribas - 5 posts
- 114th - Los Angeles Times - 5 posts
- 115th - Mercury News - 5 posts
- 116th - San Francisco Chronicle - 5 posts
- 117th - Search Marketing Expo Blog - 5 posts
- 118th - SiteMost - 5 posts
- 119th - SmartMoney.com - 5 posts
- 120th - Webware - 5 posts
- 121st - Wired Blogs - 5 posts
- 122nd - ZDNet - 5 posts
- 123rd - AdWeek - 4 posts
- 124th - Andrew Girdwood - 4 posts
- 125th - DMOZ Blog - 4 posts
- 126th - Google Analytics Blog - 4 posts
- 127th - Google Code - Updates - 4 posts
- 128th - Google Public Policy Blog - 4 posts
- 129th - Hitwise - 4 posts
- 130th - Jennifer Slegg - 4 posts
- 131st - Live Search Blog - 4 posts
- 132nd - Locally Type - 4 posts
- 133rd - McAnerin Muse - 4 posts
- 134th - Pacific Epoch - 4 posts
- 135th - Paid Content - 4 posts
- 136th - PPC Discussions - 4 posts
- 137th - Red Herring - 4 posts
- 138th - SeattleTimes - 4 posts
- 139th - SEO Beginning Podcast - 4 posts
- 140th - The Link Spiel - 4 posts
- 141st - YouTube Blog - 4 posts
- 142nd - AllThingsD - 3 posts
- 143rd - AP - 3 posts
- 144th - Chicago Tribune - 3 posts
- 145th - Compete Blog - 3 posts
- 146th - eWeek - 3 posts
- 147th - Google Gears API Blog - 3 posts
- 148th - Google Mashup Editor Blog - 3 posts
- 149th - Google News Blog - 3 posts
- 150th - Inside Facebook - 3 posts
- 151st - Micro Persuasion - 3 posts
- 152nd - National Post - 3 posts
- 153rd - Oilman - 3 posts
- 154th - Paul Kedrosky - 3 posts
- 155th - Robert Scoble - 3 posts
- 156th - San Jose Mercury News - 3 posts
- 157th - Search Engine College - 3 posts
- 158th - Search Engine Strategies - 3 posts
- 159th - Techdirt - 3 posts
- 160th - Telegraph - 3 posts
- 161st - Threadwatcher - 3 posts
- 162nd - Twitter Blog - 3 posts
- 163rd - Vnunet.com - 3 posts
- 164th - Washington Post - 3 posts
- 165th - Web Analytics World - 3 posts
- 166th - 97th Floor - 2 posts
- 167th - ABC News - 2 posts
- 168th - Ars Technica - 2 posts
- 169th - Ask Kalena - 2 posts
- 170th - Between the Lines - 2 posts
- 171st - bigmouthmedia - 2 posts
- 172nd - Bill Tancer - 2 posts
- 173rd - Blogger Buzz - 2 posts
- 174th - Bloglines Blog - 2 posts
- 175th - BtoB Magazine - 2 posts
- 176th - Carnage4Life - 2 posts
- 177th - Channel Register - 2 posts
- 178th - Chris Pirillo - 2 posts
- 179th - Closed Loop Marketing - 2 posts
- 180th - ComputerWorld - 2 posts
- 181st - comScore - 2 posts
- 182nd - Copyblogger - 2 posts
- 183rd - David Naylor - 2 posts
- 184th - Digg the Blog - 2 posts
- 185th - DM News - 2 posts
- 186th - Docuticker - 2 posts
- 187th - Download Squad - 2 posts
- 188th - Economist.com - 2 posts
- 189th - Engadget - 2 posts
- 190th - Evil Green Monkey - 2 posts
- 191st - Facebook Developers News - 2 posts
- 192nd - Fast Company - 2 posts
- 193rd - Google AJAX Search API Blog - 2 posts
- 194th - Google Docs & Spreadsheets Blog - 2 posts
- 195th - Google Health Ads Blog - 2 posts
- 196th - Google Photos Blog - 2 posts
- 197th - HighRankings - 2 posts
- 198th - JenSense - 2 posts
- 199th - Jeremy Zawodny - 2 posts
- 200th - Joseph Morin - 2 posts
- 201st - juberjabber - 2 posts
- 202nd - Jupiter Research - 2 posts
- 203rd - Justin Davy - 2 posts
- 204th - MacWorld - 2 posts
- 205th - MarketingVOX - 2 posts
- 206th - marketmou.com - 2 posts
- 207th - MarketWatch - 2 posts
- 208th - Mike Blumenthal - 2 posts
- 209th - Muhammad Saleem - 2 posts
- 210th - news.com.com - 2 posts
- 211th - Official Google Checkout Blog - 2 posts
- 212th - Official Google Mac Blog - 2 posts
- 213th - Opera Developer Community - 2 posts
- 214th - PC Magazine - 2 posts
- 215th - Portland SEM Professionals Blog - 2 posts
- 216th - Radar Online - 2 posts
- 217th - Reflections of a Newsosaur - 2 posts
- 218th - Rev2.org - 2 posts
- 219th - Rough Type: Nicholas Carr's Blog - 2 posts
- 220th - Search Engine War - 2 posts
- 221st - Search Marketing Gurus - 2 posts
- 222nd - Search Pulse - 2 posts
- 223rd - Searchnewz - 2 posts
- 224th - SEC - 2 posts
- 225th - SEM Geek - 2 posts
- 226th - SEM Portland - 2 posts
- 227th - SEO Home - 2 posts
- 228th - SEO Montreal - 2 posts
- 229th - SiteProNews Blog - 2 posts
- 230th - Skrentablog - 2 posts
- 231st - Squareoak - 2 posts
- 232nd - Stuntdubl - 2 posts
- 233rd - Tamar Search Blog - 2 posts
- 234th - TorrentFreak - 2 posts
- 235th - Tropical SEO - 2 posts
- 236th - Understanding Google Maps & Yahoo Local Search - 2 posts
- 237th - USA Today - 2 posts
- 238th - Yahoo Local Blog - 2 posts
- 239th - 24/7 Wall St. - 1 post
- 240th - AccuraCast - 1 post
- 241st - Adotas - 1 post
- 242nd - AFX - 1 post
- 243rd - AIMS - 1 post
- 244th - All About Microsoft - 1 post
- 245th - Alt Search Engines - 1 post
- 246th - Altogether Digital - 1 post
- 247th - Andy Beard - 1 post
- 248th - Assetbar - 1 post
- 249th - Australian IT - 1 post
- 250th - billing.tmcnet.com - 1 post
- 251st - blog.flickr.com - 1 post
- 252nd - Blogger Blog - 1 post
- 253rd - BloggingStocks - 1 post
- 254th - Bloglines News - 1 post
- 255th - blognation UK - 1 post
- 256th - blogs.cnet.com - 1 post
- 257th - blogs.msdn.com - 1 post
- 258th - Blue Hat SEO - 1 post
- 259th - boston.bizjournals.com - 1 post
- 260th - Brad Geddes - 1 post
- 261st - Brisbane SEO Blog - 1 post
- 262nd - Business Standard - 1 post
- 263rd - Campus Technology - 1 post
- 264th - Catherine "Cat" Seda - 1 post
- 265th - CBC - 1 post
- 266th - CenterNetworks - 1 post
- 267th - Charlene Li - 1 post
- 268th - Chilling Effects Clearinghouse - 1 post
- 269th - Chris Boggs - 1 post
- 270th - Chronicle.com - 1 post
- 271st - CNBC.com - 1 post
- 272nd - Coding Horror - 1 post
- 273rd - Cre8asite Blog - 1 post
- 274th - Cre8tive Flow - 1 post
- 275th - CRN - 1 post
- 276th - Cshel - 1 post
- 277th - Daggle - 1 post
- 278th - Dairies Around The World - 1 post
- 279th - DamnDomainer - 1 post
- 280th - Dan Skeen - 1 post
- 281st - David Airey - 1 post
- 282nd - David Weiss - 1 post
- 283rd - Deutsche Welle - 1 post
- 284th - Dexterity Media - 1 post
- 285th - Digg - 1 post
- 286th - Distilled - 1 post
- 287th - DomainTools - 1 post
- 288th - DoshDosh - 1 post
- 289th - Editor & Publisher - 1 post
- 290th - Ego Food - 1 post
- 291st - E-Marketing Performanc - 1 post
- 292nd - Engine Ready - 1 post
- 293rd - Eric Enge - 1 post
- 294th - eWhisper.net - 1 post
- 295th - Fathom SEO - 1 post
- 296th - F'dGoogle - 1 post
- 297th - FierceIPTV - 1 post
- 298th - FirstMonday - 1 post
- 299th - FTC - 1 post
- 300th - Gadood - 1 post
- 301st - Geeking with Greg - 1 post
- 302nd - Gnucitizen - 1 post
- 303rd - Google Custom Search - 1 post
- 304th - Google Desktop APIs - 1 post
- 305th - Google Reader Blog - 1 post
- 306th - Google SketchUp Blog - 1 post
- 307th - Google Web Toolkit Blog - 1 post
- 308th - googlewatch.eweek.com - 1 post
- 309th - Graphing Social - 1 post
- 310th - Green Marketing Blog - 1 post
- 311th - Groklaw - 1 post
- 312th - Groundswell - 1 post
- 313th - Gspy - 1 post
- 314th - Guardian Unlimited - 1 post
- 315th - ha.ckers.org - 1 post
- 316th - Half's SEO Notebook - 1 post
- 317th - Hamlet Batista - 1 post
- 318th - Hindustan Times - 1 post
- 319th - Hotmail Blog - 1 post
- 320th - HTML Goodies - 1 post
- 321st - IEEE Spectrum - 1 post
- 322nd - I'm Not A Doctor - 1 post
- 323rd - InfoToday - 1 post
- 324th - INQUIRER.net - 1 post
- 325th - Inside Google Desktop - 1 post
- 326th - Intrapromote - 1 post
- 327th - Jabz - 1 post
- 328th - Jack Humphrey - 1 post
- 329th - Jason Bartholme - 1 post
- 330th - Jewess - 1 post
- 331st - Jill Whalen - 1 post
- 332nd - JLH Design - 1 post
- 333rd - John Honeck - 1 post
- 334th - Joost - 1 post
- 335th - Kevin Lee - 1 post
- 336th - Lee McCoy - 1 post
- 337th - LinkedIn Blog - 1 post
- 338th - Linux Insider - 1 post
- 339th - Live Maps Blog - 1 post
- 340th - Lost Art Of Blogging - 1 post
- 341st - Mad - 1 post
- 342nd - Marketing Piranha - 1 post
- 343rd - Marketing Week - 1 post
- 344th - MarketingSherpa - 1 post
- 345th - MarketingShift - 1 post
- 346th - Media Info Center - 1 post
- 347th - MediaWeek - 1 post
- 348th - Mercury News - 1 post
- 349th - Metaversed - 1 post
- 350th - Middle East Times - 1 post
- 351st - Mike Grehan - 1 post
- 352nd - Mike Nott - 1 post
- 353rd - Mike The Internet Guy - 1 post
- 354th - Mitt Romney - 1 post
- 355th - MSNBC.com - 1 post
- 356th - Multilingual Search - 1 post
- 357th - Natural Search Blog - 1 post
- 358th - Netcraft - 1 post
- 359th - News & Observer - 1 post
- 360th - news.zdnet.com - 1 post
- 361st - Newsknife - 1 post
- 362nd - NewTeeVee - 1 post
- 363rd - NMA - 1 post
- 364th - nvestor's Business Daily - 1 post
- 365th - Official Google CPG Blog - 1 post
- 366th - Official Google Enterprise Blog - 1 post
- 367th - Ogle Earth - 1 post
- 368th - Ogletree - 1 post
- 369th - Omniture - 1 post
- 370th - One Man's Blog - 1 post
- 371st - ONLamp.com - 1 post
- 372nd - OUT-LAW.COM - 1 post
- 373rd - Page Zero Media - 1 post
- 374th - PC Advisor - 1 post
- 375th - Pennsylvania State University - 1 post
- 376th - Pipes Blog - 1 post
- 377th - Pocket SEO - 1 post
- 378th - PPC Lab - 1 post
- 379th - Practical Ecommerce - 1 post
- 380th - Pubcon Blog - 1 post
- 381st - Quick Sprout - 1 post
- 382nd - radar.oreilly.com - 1 post
- 383rd - RB Digital Rodeo - 1 post
- 384th - Reality SEO - 1 post
- 385th - RentVine.com - 1 post
- 386th - reportonbusiness.com - 1 post
- 387th - ResearchBuzz - 1 post
- 388th - Rhea Drysdale - 1 post
- 389th - rizzn.com v11.1 - 1 post
- 390th - Royal Pingdom - 1 post
- 391st - roySchneider.com - 1 post
- 392nd - Salon - 1 post
- 393rd - San Jose Business Journal - 1 post
- 394th - Scott Hendison - 1 post
- 395th - Screenwerk - 1 post
- 396th - ScrippsNews - 1 post
- 397th - Scripting News - 1 post
- 398th - Search Engine Blog - 1 post
- 399th - Search Engine People - 1 post
- 400th - Search Tools - 1 post
- 401st - SearchRank - 1 post
- 402nd - Seattle 24x7 - 1 post
- 403rd - Seeking Alpha - 1 post
- 404th - SEM Scholar - 1 post
- 405th - SEM Spot - 1 post
- 406th - SEO 2.0 - 1 post
- 407th - SEO Brien - 1 post
- 408th - SEO Consultants - 1 post
- 409th - SEO Egghead - 1 post
- 410th - SEO Refugee - 1 post
- 411th - SEO Trends - 1 post
- 412th - SEO Wife - 1 post
- 413th - SEOCO Blog - 1 post
- 414th - SEOdisco - 1 post
- 415th - ShadyKing - 1 post
- 416th - shanghaiist.com - 1 post
- 417th - Shylock Blogging - 1 post
- 418th - SiteLogic - 1 post
- 419th - slashdot.org - 1 post
- 420th - smackdown.blogsblogsblogs.com - 1 post
- 421st - Small Business Hub - 1 post
- 422nd - Snowboard John - 1 post
- 423rd - Social Media Explorer - 1 post
- 424th - Sugarrae - 1 post
- 425th - Sydney Morning Herald - 1 post
- 426th - Technology Evangelist - 1 post
- 427th - Technology Review - 1 post
- 428th - Technovelgy - 1 post
- 429th - Text Link Center - 1 post
- 430th - The Agency Blog - 1 post
- 431st - The Canadian Press - 1 post
- 432nd - The Dalles Chronicle - 1 post
- 433rd - The DigitalGrit Blog - 1 post
- 434th - The Korea Times - 1 post
- 435th - The Mobile Gadgeteer - 1 post
- 436th - The New York Observer - 1 post
- 437th - The Onion - 1 post
- 438th - The Organic SEO - 1 post
- 439th - The Pownce Blog - 1 post
- 440th - The Red Tape Chronicles - 1 post
- 441st - The Sun Chronicle Online - 1 post
- 442nd - The Unofficial Facebook Blog - 1 post
- 443rd - TUAW - 1 post
- 444th - Twist Image - 1 post
- 445th - US News - 1 post
- 446th - Utah Search Engine Optimization - 1 post
- 447th - V7N Blog - 1 post
- 448th - Virtual Hosting Blog - 1 post
- 449th - Wiep.net - 1 post
- 450th - Windows Live Blog - 1 post
- 451st - Wireless Business - 1 post
- 452nd - www.btobonline.com - 1 post
- 453rd - www.fathomseo.com - 1 post
- 454th - www.internetnews.com - 1 post
- 455th - www.kxan.com - 1 post
- 456th - www.labnol.org - 1 post
- 457th - www.localseoguide.com - 1 post
- 458th - www.pubcon.com - 1 post
- 459th - www.ranksmart.com - 1 post
- 460th - www.sagoodnews.co.za - 1 post
- 461st - www.webbedmarketing.com - 1 post
- 462nd - www.webwereld.nl - 1 post
- 463rd - Yahoo Research - 1 post
- 464th - Yahoo Widgets Blog - 1 post
- 465th - Yahoo! Search Marketing Blog - 1 post
- 466th - Yahoo! Video - 1 post
- 467th - The Venture Skills Blog - 1 post
The graph above shows the inclusion rates of the top 20 contributors. As you can see; it's fairly spiky. Simply put on some days SearchCap includes more citations than on other days. There are days when the top feeders dominate the SearchCap and provide, between them, nearly 90% of the links.
I thought it might be interesting to look at SEOmoz and see how their inclusion has been over the last three months. Does it fluctuate? Yes, it does, but no more than any other site.
Gosh. There are some caveats here. There is an acceptable degree of error here. If this was a work project one of our Search Analysts would have done this, this would have been checked by another before being given to whoever requested the research in the first place (and may be checked again by their line manager). None of that happened here (no work resources was wasted on this project! :) ) so I've bound to have put a tally wrong here or there - but, as a whole, this is accurate enough research.
Update Barry suggested it would be nice to see what the average citations per day was - the answer is 40.8. It's rare to find a site get more than 5 citations. Search Engine Roundtable tends to pick up about 4% which is about 10%.
Friday, November 09, 2007
Is anyone else blogging about the new "Help build LinkedIn News" addition to LinkedIn. Oh. Um. I think it's new. I rarely log in!
I suppose it is possible that this has slipped in under the blogging radar depending on who's profiles are getting picked to test it - it's also possible is that this is old-old-old news.
It's interesting that I could pick the initial set of keywords for other people at bigmouthmedia to have feature on their newsfeeds.
I've uploaded a presentation from AOL (UK) which was USB keys handed out at Engage.
Wednesday, November 07, 2007
Yay! Today Italy became bigmouthmedia Italy. Oh. I don't mean that all of Italy has become bigmouthmedia (hmm, think of the food!) but that Global Media has rebranded as bigmouthmedia in Italy.
I'm super pleased. The Italian market is really interesting - a lot of good ideas, some great companies, a nice stream of new media ideas and some established business practices. Everyone of the bigmouthmedia Italians I've met have really impressed me (boy, can they dance well!).
I hope no one's confused about the bigmouthmedia / Global Media merger. It's just bigmouthmedia now. If you walk into one of our offices in the United States, United Kingdom, Scandinavia or anywhere in mainland Europe then you're walking into a bigmouthmedia office.
I've been lucky enough to enjoy a presentation of the new Facebook Ads by Owen Van Natta who is Facebook's COO. (btw; isn't Van Natta the best surname ever!)
I'm not going to blog my thoughts about the new Social Ads! Ha! Sorry. That analysis goes straight to work, I'm afraid! Well... maybe a little. Beacon looks interesting and I suspect we start to see some other social sites (even forums) start adding Beacon enhanced events (such as starting a thread) and eBay will love it! Pulse becomes a hugely important social media analytics tool if Facebook lives up to today's promises.
Okay! Some stats!
Facebook has 80 applications that have over 1,000,000 users.
Since Facebook Ads launched last night over 100,000 'ad pages' have been created. I know they're free but that's incredible! (Have you noticed any 'fan' mentions in your news feed or mini feed yet? I've not).
London is Facebook's biggest city audience (so bigger than New York, LA, Tokyo, etc) and the UK is the third largest geographic is the system. If I can read my scribbles correctly then I wrote down there are 7,000,000 UK users.
Facebook recruits 250,000 new users per day. That means it doubles in size ever 6 months.
50% of Facebook users return to check their profiles every day. With (currently) 50,000,000 users that means there are 25,000,000 people checking out Facebook each day.
Facebook serves 40,000,000 impressions every day.
I was sitting beside *censored* from MySpace (who work's Display department knows well) and the only comment I could get from him was 'interesting'. Darn. Far from the blogging scoop/scandal that I was hoping for!
[This is one of my Engage 07 posts.]
All this year I've attended marketing, search and digital conferences when one of the speakers tells the audience that the way they pronouce 'Joost' is wrong. Sure, it doesn't happen at every conference but perhaps one in three (and it's happened in %100 of IAB talks). but I've often wondered which of the alternative pronunciations was right!
Today I listened to Eric Clemanceau from Joost. He's the Senior VP of Sales and aught to know how it's pronounced. Eric did the brave thing and simply had a live display of Joost running in the background for his presentation. You could tell how impressed the audience was (which reassured me because, I think, they should have been well familiar with Joost by now).
It's pronounced as you would expect; Joo-st (or juice-st, if you want). Eric didn't once pronounce it as Yo-st.
Eric Clemanceau predicted much better demographic targeting from the platform. Joost knows, after all, what sort of programs you watch and it doesn't take much for them to ask for more personal details like age and gender.
Joost left private invite on the 1st of October and have seen an 80% growth in UK traffic as a result.
As a whole, Europe accounts for %40 of all their traffic.
[This post is one of my Engage 07 series!]
I'm just back from the Internet Advertising Bureau (UK)'s Engage conference. I thought I would share some stats. These come from Matthew Kirk, Orange's Director of Portals. The fine print of his slides may have cited additional third party sources but his name will do for now and, if you're a member, you should be able to download the original from the IAB.
Much to the audience's dismay - Display will be bigger than Search in mobile marketing in 2010. Nevertheless, the figures here are all huge. Skip to the end and look at the in-game figure. Sure, that's the smallest (there are smaller still but I didn't scribble them down) but it's worth noting that Microsoft where plugging their Massive in-game advertising solution to us today. Massive is, of course, the in-game advertising company they bought to rival Google's purchase of AdScape.
Here are the exact figures for mobile marketing in 2010;
Display - £88,000,000
Search - £51,000,000
TV Broadcast - £23,000,000
SMS - £7,000,000
VoD - £7,000,000
In Game - £4,000,000
What about a breakdown by age? Glad you asked.
The figure for that graph;
Under 24 - 29%
25-34 - 30%
35-44 - 22%
45-54 - 11%
54+ - 8%
Twice as many men as women use mobile internet. That's not surprising. I found Orange's frankness surprising, though. Kirk was upfront in saying that mobile growth had slowed to only 5% (49m out of the UK's population of 60m have mobiles) and so the networks need mobile marketing as a revenue stream.
P.S. I may make a series of posts like this and if I do I'll tag them all Engage 07.
Tuesday, November 06, 2007
Dave Munger at ScienceBlogs.com has created a series of badges (which I'm using incorrectly here) designed to be used when a blog is posting news of a science story and posting with some authority.
The most common science blog post is a lot like the most common SEM blog post - it's a "me too" post. The blogger has seen something that's worth passing on, writing up or commenting on.
We have "SEO discoveries" that become "concrete truths" when enough famous SEO bloggers cover the story (which is a bad thing, btw). The science blog community is stalked by a similar problem. If enough science bloggers comment on a story or paper then there's the risk that the paper begins to have more gravitas than it really deserves.
What Munger's badges help do is identify those science bloggers who are commenting on the story and who has looked at the original paper. ScienceBlogs.com say this;
Use of the logo, ... , means a blogger is not just commenting on research that's been reported in the media, but rather has gone, so to speak, straight to the horse's mouth to look up the original peer-reviewed journal article.
As this stands - this wouldn't work for the SEM community as not enough of us publish anything and because it's next to impossible to test in 'lab conditions'.
Monday, November 05, 2007
IAC, the company who owns the search engine Ask.com, is splitting itself up. The group includes sites like Ticketmaster, the Home Shopping Network, Match.com and the Lending Tree.
Why does IAC have such an assortment of companies in the first place? Well, Barry Diller founded IAC back in 1995 and quickly invested in the Home Shopping Network and Ticketmaster. It later bought AskJeeves (and it was IAC who killed off Jeeves) and really started to focus on the internet.
Daniel Farey-Jones (log in needed) has a quote from Diller.
One of the reasons we've stayed with some of our more transactional businesses is that we needed their earnings to allow us to invest in emerging internet businesses. Now that we have real scale in the pure internet units, it makes nothing but sense to me to reorganise the whole.
Ask.com and Match.com stay in the main IAC 'family' of pure internet businesses. However sites like HSN, Interval International, LendingTree and Ticketmaster are getting split off.
IAC's shareholders will own 100% of all the companies.
So why the split? It helps separate the companies. If, for example, HSN begins to spiral down towards the deadpool then Ask.com is less likely to get dragged along. I suspect some people will point out that it makes it easier to sell off these companies too.
I'm not picking on the big networks. Promise.
Here we can see Atlas failing to provide a square banner to LinkedIn. It's LinkedIn who suffers the most when this happens as they'll fail to generate the impression and it makes the site look bad.
Peak at the Web Clip from the BBC News site at the top of the screen grab. Gmail is showing me news from 6 days ago. Six day old news is no news. If Google News finds a new page on an approved news source site and it seems to be older than four days then it'll simply be ignored.
I'm not sure why the Web Clip feature is so slow to update at times. I'm sure it could be much faster.
My iPod Touch arrived, after many delays (Apple were helpful throughout), in time for the weekend.
I use my BlackBerry for email. I'm not sure what cosmic event would cause that to change. A good article to read at this point would be Mark Hendrickson's iPhone v. BlackBerry at Techcrunch.
It comes down to my choice of phone - I have my email covered and I will use an ipod for music. What do I want from my phone then; camera and (as quick as possible) internet access.
The iPhone is weak on those; a crappy 2MP camera, no wifi and no 3G (which is important to me given how often I travel around within Europe). I'd rather not have the iPhone - I'd rather upgrade my iPod now, getting a iPod Touch, and then get myself something suitable for Gphone later.
There will be some overlap with the Gphone software though. Which will I use to IM? The Gphone set up will have Google Talk and its certainly possible to text away in Skype on the iPod Touch.
As much as I already love surfing the web on the iPod Touch - I strongly suspect I'll not be using it as a chatting device. That works with me. That means that the Gphone will be my voice and instant communicator and the BlackBerry will still be used for emails.
Sunday, November 04, 2007
There's a lot of debate about the throttling at Sphinn. You need between 20 and 25 votes to make the home page. In practice it's hard to pick up that many votes without getting some sphinns from the elite and so you tend to need only 20. Some people say that this is too much and that the home page is too old.
If you look at my Google Reader trends you can see that Sphinn's "Hot Today" RSS updates more often than Search Engine Land and the prolific SERoundtable. In fact, Sphinn is clearly more than %50 "faster" than Search Engine Land on updates.
I can only conclude that the homepage on Sphinn is fairly fresh. The difference, of course, is the type of stories that make the homepage. I'm not in the Sphinn innner clique; I've been asked only twice for vote for a story and I've ignored the request twice, I have my favourite sphinners (Jill Whalen, DoshDosh, Lyndon, ViperChill, Sebastian, Harith and Tamar, to name many, are all very good) but my opinions on Sphinn haven't been diluted. I certainly don't always agree with the stories that do well - lists on basic SEO, small PPC, SMO, affiliates and domain information still do too well and insights into branding, corporate maneuvering, large scale PPC and international issues don't do well enough. I do, however, disagree that the homepage is stale. It clearly isn't.
I like Sphinn. I might not like all the stories but I like plenty of them. It's important to me that Sphinn is something more than Search Engine Land at a difference speed of update. I like the fact that some stories that Go Hot at Sphinn never really feature at Search Engine Land. I like the fact that some stories which fail to Go Hot at Sphinn sometimes make the SearchCap.
Friday, November 02, 2007
Facebook are claiming that they've not been briefed on OpenSocial. OpenSocial has turned into something of a coup for Google. SixPart (which includes LiveJournal), Bebo and MySpace were confirmed as participants yesterday. TechCrunch wondered whether it was checkmate by Google.
Even as we were wondering whether Facebook would succumb and join OpenSocial news came filtering through that they had been frozen out. Brandee Barker, the Director of corporate communications at Facebook, said:
Despite reports, Facebook has still not been briefed on OpenSocial. When we have had a chance to understand the technology, then Facebook will evaluate participation relative to the benefits to its 50 million users and 100,000 platform developers.
It was possible - after all, Google lost out to Microsoft in the bidding war to support Facebook, Facebook was the 'enemy'. Michael Arrington began going through his conference notes to review what Google had actually said when asked if they had invited Facebook into OpenSocial.
...the answer was “yes,” and then changed to “we can’t comment, followed by “we have reached out to virtually everyone in this space” (quotes are rough, I was taking notes but not recording). Whichever one is the correct answer, the clear indication was that Google was reaching out to Facebook to join the club.
As things stood then and there it looked as if Google was saying "We have invited Facebook," and Facebook was saying, "We've not been invited."
Ooops. One of the two comments would have to be misleading.
It looks as if it was Facebook who got their communication wrong. Today, Techcrunch has received the following comment from a trusted source.
People in the know have indicated to me that Facebook and Google have been talking about OpenSocial…including today. So pleading ignorance won’t last as a strategy for dealing with the OpenSocial movement.
It's not been the best few weeks for Facebook. At WebProNews, Robert Scoble is wondering will Facebook Get 'Friendstered'?.
Posted by Andrew Girdwood at 9:29 a.m.
Thursday, November 01, 2007
Following on from an usually stellar post from Andy Beal on reputation management I signed up to Naymz.
The site's made a good first impression on me. Okay, I don't like sites that ask for your contact address book but there are always exceptions which prove the rule (like LinkedIn).
I like the fact that Naymz rewards you for filling in details. I scored points for linking to my blog and even for linking to my LinkedIn profile.
It's clear how Naymz works on your reputation. It seems willing to put PPC ads up for your name (not something I want it to do!) and it uses tags a lot. The tagging, I'm sure, is designed just for the search engines. As I've put bigmouthmedia in my profile Naymz created a bigmouthmedia tag search page.
My favourite aspect of Naymz is how it acts as an RSS collector for you.
The clever thing about Naymz is that is rewards me for helping it. I get RepPoints for giving it spider food.
Here's the link to my Naymz profile.
I've installed MadKast twice on this blog. I was one of the earlier adopters and quite liked it. I removed the widget because I identified it was causing posts to enter a reload cycle.
I added it again this week and that problem seems to have been sorted. I've noticed, though, that the MadKast icon does not seem to show beside the most recent post title. MadKast provides a way to quickly add the widget to blogger blogs, which I tried, and which broke the blog so I suspect the growing start up is still ironing out bugs.
Perhaps the biggest change was the email I got. I didn't get a welcome email last time. I did today.
Just wanted to drop a quick line to thank you for installing madKast on Andrew R H Girdwood. If you have any questions or comments about its functionality or use, please let me know. Also know that in the next few weeks we will be releasing detailed analytics information to blog publishers, so that you know what your readers are sharing and with whom, as well as what other sites they read.
We tend to find that readers share more if they're told about what madKast is by the blog publisher, so if you are comfortable with telling your readers about madKast it will no doubt lead to more sharing of your content.
Thanks again for installing madKast and please let me know if you have any feedback.
It just takes a little effort but I like getting emails like this. It works for madKast too because if only a small percentage of bloggers take their advice and explain what the icon is - then madKast still gets hundreds of advertorials.
It's been a while so I've updated my World of Search on Flickr post. Added are SEOrs or search workers I've found on Flickr.
The new comers are: