Thursday, November 29, 2007

Canonication issues in social media

One of the most easy SEO issues I'd pick up on a pitch in first half of the decade was the canonication of domain names. Now it's a widely known issue. Hurmph!

The with-www and without-www issue doesn't just effect search rankings directly. It effects social media (and therefore search rankings indirectly via quality signals). Look at how NaughtyCode is splitting it's 'vote' in delicious by not having sorted out it's sub-domains.

Barry Schwartz achieves ultimate goal!

I'm so jealous of Barry Schwartz (and a whole bunch other SEMers) as they've made it into a card game.

Just to put this into perspective; I enjoy digital marketing and search enough to truthfully say that "I'm lucky enough to have a hobby as work" but the hobby I share outside the digital word is traditional gaming. Card games are certainly part of that. So what Barry (and the other idols) have managed to do is become so famous at my first hobby that they feature in my second hobby.

Clearly I need to start sending SEOMoz (the creators) gifts or tips or something!

Er. So the title Barry Schwartz achieves ultimate goal! make sense as Barry as achieved what would be my ultimate goal... er, if I'm allowed more than one ultimate goals.

HMV moving into social media

Early next year (or thereabouts) we'll see HMV launch a social media site.

We have some clues from HMV's e-commerce director Gideon Lask

We've been in extensive dialogue with our core music and film suppliers, to identify cool and exciting content that we hope to include when we launch next year.

The way people discover and consume music and film is changing, and we need to reflect this in what we do.

HMV staff will be the first to explore and report on the site, along with a small number of hand-picked public users who will be identified by Cake.

Agencies LBi and Cake have helped develop the site. I've had one journalist ring me up and really wanted me to dismiss this as another "me too" project. I didn't agree. I suspect that line of questioning comes from Lask saying;
There are so many details we're still finalising - we're not even sure how best to describe the concept, and we haven't settled on a final name.

Although it remains to be seen whether the social media site is successful I wouldn't dismiss this as a "me too". HMV needs to look at the way people find and discuss music these days and this is exactly how they do it. I'd love to see it. I don't think I know anyone in Cake otherwise I'd be pestering them!

If the site is successful then it should help offset HMV's poor PPC strategy which is heavily reliant on burning through tokens and database queries to update bids in line with their inventory. That's a short term strategy and means HMV's clicks are more expensive than competitors. It also means they don't get to use current hits (inventory pending) to drive traffic to the site. A better strategy would be landing pages which cross-sold should the keyword title not be currently available. Not only would that let HMV benefit from the fickle fashion in music but would allow them to bid more cheaply.

So, we've got HMV making a stab at social (there's an irony in a company called His Master's Voice engaging with the voice of the socialnet) but doing badly in PPC. We also have Zavvi (ex-Virgin Megastories) leaving themselves open for annihilation on the SEO front. 2008 will be an interesting year for Entertainment retailers and affiliates!

Has an Iron Mountainview become more attractive to Google?

Just a quickie. Back in July I brain stormed the idea that Google might look at buying Iron Mountain.

This was my attempt at a left field prediction that no one else has made or would be likely to make... without it being a stupid prediction. At the time I listed a few reasons why, maybe, perhaps, it could happen. I talked about Iron Mountain's new data handling system but mainly this was a way for Google to get into the business of organising a whole lot (a mountain) of offline information.

Iron Mountain has just become the holder of some cracking 'online' information. I think this may make this "left field prediction" a little bit more likely. ICANN has appointed Iron Mountain as the data escrow holder of domain information. What does this mean? This means Iron Mountain looks after the details of who owns what domains. It is the third party who keeps the records should the main parties (such as registars) get into a mess, a fight, or some other distraction.

I know about data escrowing from my programming studies. If Company A hires Company B to develop some software - who holds the rights to functions, libraries, ideas or even the source code used in the software? Make sure that's in the agreement somewhere. It's not uncommon for Company A and Company B to agree an escrow solution for the code.

Wednesday, November 28, 2007

New Google Mobile Product Pages

If you head over to Google Mobile Products you'll be able to access a list of countries where Google supports mobile products. This is a fairly new area of the search engine.

I suspect coders will be interested in the doctype Google uses for these mobile pages.

<!DOCTYPE html PUBLIC "-//WAPFORUM//DTD XHTML Mobile 1.0//EN" "http://www.wapforum.org/DTD/xhtml-mobile10.dtd">

Tuesday, November 27, 2007

Flickr banned by the United Arab Emirates



Yahoo's excellent photo sharing site Flickr is banned and blocked by the United Arab Emirates.

The blocking page reads:

We apologize the site you are attempting to visit has been blocked due to its content being inconsistent with the religious, cultural, political and moral values of the United Arab Emirates.

If you think this site should not be blocked, please visit the Feedback Form available on our website.

Update: Flickr folk tell me this is old, old news... but sometimes old news becomes new again! Er. That's my story and I'm sticking to it.

P.S. YouTube isn't banned.

Google UAE - ads on the left

I'm in Dubai. Since I had so much success in poking around for interesting SEO ads in Germany I thought it was worth a look here.

I knew the ads would be on the left. It's only natural. I must say it feels very weird using Google with the scroll bar and ads on the left.


Thursday, November 22, 2007

Should online publishers turn to Mahalo?

A day or so before SMX London I was at Netimperative's Online Publishing & Media submit.

We had a great line up; the Telegraph, the Guardian, emap, Ivan Pope from Snipperoo and others.

I wish I had scribbled better notes of some of the stats which Chris Lloyd the Assistant Managing Editor from the Telegraph gave. The summary is that the number of people who read daily newspapers are still far higher than the number of people who read online. Although the number of people who read papers is falling it is falling at a far less dramatic rate than the TV audience is.

I did scribbled down a killer quote from Chris;

Google is our competitor

There's certainly been a history of comments from the Telegraph which seemed to express concern about Google. It's tricky for online publishers; Google News is important to them but Google is also a risk too them. Google Base competes, for example, against the newspapers lucrative job classifieds.

I think my favourite speaker was David Cushman from EMAP. Cushman, EMAP's Digital Development Director, said that social networks on the internet have brought us the biggest revolution since the industrial revolution. Wow. I think he may well be right too - for publishers and for advertisers too. Another great quote from David on the day was;
Relevance is more important than quality

I don't think David is saying that publishers no longer need to write quality content. He's saying, I think, that even high quality content which isn't relevant to today's social networking life style won't even get noticed. Cushman also predicted that Google's Android will kill off the iPhone (which isn't selling very well here in the UK).

Ivan Pope had to try and explain to the audience how the growing spread of widgets could reduce the need for domaining.

The biggest surprise, for me, on the day was to here a search marketer recommend Mahalo to a room full of influential online publishers!


I always like to hear Mike Teasdale from Harvest Digital talk. He's always engaging and often surprising (as he is here!). Mike's got that ability to ignore the brief and keep the audience interested instead. Mike brought up Mahalo as a possible alternative to Google. Harvest Digital is a non-trivial digital agency so I'm sure that Calacanis will be pleased to have agencies of that calibre talk about Mahalo. Me? I would make sure a client was aware of Mahalo but I wouldn't recommend that online publishers worry about it terribly much right now.

Ask.com bidding on Big Mouth Media

Does this make us famous? Are we the first digital1 agency to have a search engine bid on our brand name?

I'd like to think so - but, in reality, this is far more likely to be Google's rather annoying expanded broadmatch.

The brand's wrong anyway. It shouldn't be Big Mouth Media. It should be bigmouthmedia. We have brand police who spank you if you get that wrong.

1The brand police prefer 'digital' to 'search'. Well. It makes sense as we do so much affiliate and display marketing these days too!

Monday, November 19, 2007

Ask.com gets new digital advertising agency

What did you make of Ask.com's "Information Revolution" ad campaign? It was put together and promoted by Fallon and Profero.

Ask.com has given the digital brief to Grand Union now. According to Kate Nettleton of Campaign (sub needed), Profero, who worked on the guerrilla campaign and had Ask.com's business for five years, politely declined to repitch for the work. It isn't uncommon for an agency to refuse to pitch but whenever it happens I certainly take notice.

I gather Hyper (which is the digital arm of Fallon), Agency Republic and Glue (sister agency to iProspect via Aegis parents) did take part in the pitch.

So what's the challenge that Grand Union now faces? It's Google. Search marketing is worth about £1.2 billion in the UK (with current exchange rates that's about a trillion billion* US dollars). Of course, the first step isn't to attract in search marketing agencies but to get users to the search engine. The search agencies will put money where the searchers are. Given that Ask.com (which is how Ask.co.uk is branded) still leans heavily on Google for revenue share on paid search adverts Grand Union will have to drive in the traffic while Ask.com decides on the best way to make money from it.


*Slight exaggeration.

Facebook Fakers

Dear Facebook user,
You don't actually work for us. What's with listing bigmouthmedia as your employer?

I'm not sure what to make with discoveries like this? Do we contact the person? Do we leave it alone? Maybe she does work for us - perhaps the cleaning agency have hired someone new... but that seems unlikely! Perhaps she's a freelancing caterer that we know only as Liz? Does it matter anyway?

Saturday, November 17, 2007

EvilGreenParty

After SMX I was unusually social and popped along to a SEO pub get together which Rob Kerry (aka evilgreenmonkey) had organised.

One thing that you'll discover is that if you put enough SEM types together in a room (ideally, add beer and wine) and you'll get some good quotes.




For example, Kelvin Newman came up with a cracker;

"We have millions of ideas and as we're in marketing one of them is bound to be genius."

I couldn't agree more!



We also had SEO Chick Judith Lewis handing out Swedish Druid Chocolates.

Friday, November 16, 2007

What's Vanessa Fox worth?

We were lucky enough to have some Googlers over for SMX London. One of my favourite quotes from the conference came from a Google Solutions Engineer.

After Vanessa left... well, we replaced her with about 400 people

Ha-ha! That just shows you how effective caffeine and BlackBerrys are!

SMX London, Day 2, Think About The Human

The title from this post comes from Danny Sullivan who mentioned it during one of the best pro nofollow speeches I've heard. Think About The Human.

This post is a chance for a short pre-dinner break and to jot down some of today's highlights.

Nathan Buggia is brilliant. It's great that he's over here in London. I really expect to see significant things coming from Webmaster Live. I'm confident that we're going to see added extra from this - stuff we don't get from Google.

I think we'll see some more search engines join the Sitemap XML protocol. This can only be a good thing.

I think - much further down the line - we'll see a Claim Your Content for text offering. No one said that; that's me reading between the lines.

In the Dealing With The Penalty Box track hosted by Danny I thought we got some interesting reactions from MSN and Ask about paid links. It's pretty clear that Live Search are still discussing the issue internally - in fact, at times it might have appeared as if they care less about the paid link issue than Google does.

Ask doesn't think the paid link issue effects them so much. Their focus is so much more, they say, on the quality and relevance of the page.

I think Jane Copland of SEOMoz did really well in her Linkbaiting presentation. I heard a rumour that it might have been her first live presentation but based on her performance I'd doubt it. Also, Ciaran Norris' choice of videos ensured he'll leave the conference as "King of Audience Attention".

I've been going to a lot of conferences, presentations and industry events in recent weeks. At first you start to see a trend, then that becomes a fashion, then that becomes "aarhg! not again!". I seem to have scribbled down a must ban forever list.

On the MBF list I have

  • The word 'linkjuice'
  • The word 'blogosphere'
  • The Blendtec video.
  • The Diddy TV video

Thursday, November 15, 2007

SMX London, day 1, write up

After attending the Google Keynote Speech I found myself talking to Gillian Muessing the president of SEOMoz. We decided to try and save the Local Search Tactics session from the advanced track which had been canceled at the last minute (no fault to SMX, either). I agreed to step in and follow my talk on Social Media Optimisation in Europe with a talk on Local Search.

I kid you not. No joke. Not yanking your chain. I've been asked to post the slide I used to talk about a conversation from SESs speaker room last year.


There's something of an unspoken rule 'What's said in the speaker room - stays in the speaker room'. I don't think I broke that. I didn't give details. However, it was a real story of an SEO trying to get his British client listed in Google UK.

As I had to put this presentation together in just a few hours I missed the global stats session. Alas! Other bigmouths, however, where at hand to take notes.

The one note I scribbed down from the What's New With The Algorithm track (which didn't really talk about the algorithm) was a comment from Mikkel deMib Svendsen. He said;

Google does need to deal with the paid link problem. I don't think they'll succeed.

I'm looking forward to day 2!

YouTube Russia

YouTube Russia launched this month.

SMX London, Day 1, Google Keynote Speech

Ah. I've only just got access to internet - here are my quickly typed notes from SMX London, Day One.

Great event. Here's how it's different from SES

  • Less 'clients'
  • Less advertising
  • Higher knowledge
  • Cleaner, neater, more organised (I think Rising Media have done well)
The keynote speech was done by Google's CP of Products, EMEA (that's Europe, Middle East and Africa).
  • We're going to see more from Google Trends - development is largely driven by Tel Aviv
  • Images and Maps have been widely pushed out into Universal Search. Google started rolling Universal Search out across the regions.
  • Book Search outranks Blog Search - we'll see Book Search in Universal Search first* - *This is due, I think, to authority of author
  • Google changed some elements of openSocial after they got to see some of the aspects of Facebook's API
  • Google is keen to stress that the privacy issue of openSocial is not theirs. Data does not pass through Google. It's up to the widget creators to adhere to the privacy policy of the different containers/
  • Google Europe would like a standard privacy policy to exist on the web
  • What you once knew as a website is now a container.
  • There are some hints that openSocial could be used as a platform to a 'Universal log in' - Google didn't say this, this was me reading between two heavily drawn lines.
  • Android is primarily a way to give mobile users better access to the internet
  • Less than 1% of internet content is in Arabic. Google sees an opportunity here.
  • Google has invested hugely in Russian projects but not advertising.

Tuesday, November 13, 2007

In the Shadow of Linkbait

SubBait? SubscriberBait? ScriberBait?

Yesterday I published three posts:

True. I spent hours over the weekend putting together the Search Engine Land stats. I did so because I was interested and because the effort had some linkbait ROI there...

... however I feel that the most important post I made was When Google Confuses Search with Content. The easy linkbait, I think, got all the attention over the more niche Paid Search post. Perhaps I should buzz Barry Schwartz or Andy Beal and get their opinion on the Content versus Search question? Would that encourage more comments or thoughts on the issue? I did sphinn the post and as of the time of writing this I've had 10 sphinns. I think the truth might be that the Search community pays a lot less attention to PPC/SEM than it does to SEO. Well, that's okay, I can live with that.

I did have good success with the SearchCap Mining post. My MyBlogLog has been a veritable who's'who (including JZawodn) so I should be thankful.

It's early days yet but let's look at my feedburner stats? Do they reflect my (in terms of traffic) best post yet?


Not yet. No.

I'll hold my hands up again and note that there may well be a delayed effect. It might not be until today (the day after) that people subscribe or that feedburner notices the hike - so I'll keep the situation under review.

However, it may well be that we need to break down tactics into linkbait and subbait. Now that could be fun; one tactic to attract eyeballs and another to keep them. Marketing Pilgrim comes to mind as it's the blog that I watch closely that tends to run the most competitions related to encouraging people to sign up. Is that the approach?

What about the term SubBait? Too dodgy? Over at SEO Chicks I laughed (and stumbled) Lisa Ditlefsen's Master Baiter t-shirt. Would a SubBait tactic require a Sub Master Baiter t-shirt?

SMX London

Needless to say I'm annoyed at missing A4U/SES this year. I had a good excuse - I was in hospital! Fortunately, Phil was able to cover for me (even if he did take the picture of the dinosaur out of my presentation!).

As a result of missing A4U/SES I'm super pumped about SMX in London this week. I'll be there for the whole event. I'm even in the main hotel. There are a bunch of us going down but I'm keen to turn blog friends into people I've met in real life. Now, I need to buckle down, stop messing with Search Engine Land and email the poor organizers my ten minute talk (it's a challenge for any bigmouth to only talk for 10 minutes!).

If you're going and fancy meeting up; let me know!

Monday, November 12, 2007

Words of Wisdom from IT...

I'm breaking all the rules here. I'm going to blog a snippet of an internal email. This was sent out by our Head of IT (UK) to the rest of us regarding our new laptop booking process.

  1. If I find a laptop taken and no card left I will be extremely annoyed and will randomly start deleting files to punish you all. So don't !
  2. Bring a latop AND THE POWER SUPPLY AND BAG/SLEEVE back in a timely manner; lets be nice to each other, people! Remeber: a laptop with out a power supply is like a pencil without a pencil sharpner - pointless.
  3. Please ALWAYs use a proper laptop bag (either your own or one of ours). We've had too many laptops damaged recently.
  4. Don't put laptops in the plane hold, always carry them on. Baggage handlers live to destroy laptops. It's their only goal in life.
  5. If you pass a laptop directly on to someone else, make sure that card on the shelf gets changed by one of you so we know they have it, not you...
Any baggage handlers care to comment (I'm sure we've an ex-baggage handler on our staff list!)

When Google Confuses Search with Content


The image above shows Google powered adverts (even though we don't have Google's logo) and comes from Seat Guru.

Put your Search Marketing hat on. Are those ads search or content?

Would you be surprised to Google that Google counts those adverts as search. I know I was! I'm not happy about it either.

How is this possible? Seat Guru is owned by Tripadvisor. Tripadvisor is a Google search partner. I guess Seat Guru is using that relationship to create, er, ads on static pages based on... well, let's face it, these might be 'canned search' results but we're really looking at content ads here. Users on this site are navigating and reading. They're not searching.

Bad Google. No biscuit!

Search Engine Land's Secrets : Mining SearchCap

I really like SearchCap - it's the daily summary of events at Search Engine Land and it includes interesting link finds from around the web.

I've been analysing those link finds. I've looked at three whole months of data! That's a lot. That's 2963 links, excluding links to press release wires and sphinn, and a date range from 1st August to the 31st of October.

In this time Search Engine Land has cited 467 sources! Wow. That's a figure you should use when someone tries to claim that bloggers single source or simple repost news from their RSS reader of a dozen sites.

The most influential site is Search Engine Roundtable (182 posts) which easily beats SearchEngineWatch (105 posts). The top ten sites account for 801 posts and that's nearly 30% of the total. Not bad. I actually have a graph of the longtail (though Microsoft's Excel doesn't name every node on the x-axis). This is a very long graph and you need to click and horizontally scroll to cope with it.


To get these figures I've done my best to aggregate names and sources. For example, Barry Schwartz is sometimes cited as Cartoon Barry, Wolf Howl could be Graywolf or Micheal Gray, etc.
I'm uploading a bunch of visualisations for this research as they're the best way to get to grips with the data. However, Excel can only map about half of the sources that Search Engine Land actually uses and so graphs like the radar to the left of this have been limited to the top 50 or the top 20.

There are some interesting bits of advice if you're interested in getting into Search Engine Land's SearchCap. Looking at the figures you can see that there are days when the editor (Danny Sullivan, Barry or, I suspect, Tamar giving Barry a helping hand) has made the effort to look around the net for a bunch of new sites or the established information feeders are having a slow day (SMX is on and they're all presenting or live blogging). Looking at this 3 month time period there are days when up to 8 sites make their premier appearance in the list of citations. The good news is that once you have the editors eye you're equally likely to get 2 post mentions as you are to get 1. Furthermore, once you break into the roundup you're likely to get mentioned sometime later that week too.

I'm going to do something crazy and post the whole top 467 list! Are you on it? Here goes!


  • 1st - Search Engine Roundtable - 182 posts

  • 2nd - Search Engine Watch - 105 posts

  • 3rd - Search Engine Journal - 84 posts

  • 4th - TechCrunch - 83 posts

  • 5th - SEOMoz - 70 posts

  • 6th - Search Engine Guide - 62 posts

  • 7th - News.com - 57 posts

  • 8th - SEO Book - 54 posts

  • 9th - ResourceShelf - 53 posts

  • 10th - Google Blogoscope - 51 posts

  • 11th - SEO by the Sea - 42 posts

  • 12th - New York Times - 40 posts

  • 13th - Google Operating System - 38 posts

  • 14th - Read/Write Web - 37 posts

  • 15th - Reuters - 35 posts

  • 16th - Online Marketing Blog - 32 posts

  • 17th - Bruce Clay - 30 posts

  • 18th - Googlified - 30 posts

  • 19th - adCenter Blog - 27 posts

  • 20th - Inside AdWords - 26 posts

  • 21st - MediaPost - 26 posts

  • 22nd - Marketing Pilgrim - 25 posts

  • 23rd - Forbes - 24 posts

  • 24th - Google LatLong - 24 posts

  • 25th - Official Google Blog - 24 posts

  • 26th - Search Engine Watch Blog - 24 posts

  • 27th - ClickZ - 23 posts

  • 28th - Digital Inspiration - 23 posts

  • 29th - PPC Hero - 22 posts

  • 30th - Google Earth Blog - 21 posts

  • 31st - InformationWeek - 19 posts

  • 32nd - Daily SearchCast - 17 posts

  • 33rd - Valleywag - 17 posts

  • 34th - Wall Street Journal - 17 posts

  • 35th - CNN Money - 15 posts

  • 36th - Joost de Valk - 15 posts

  • 37th - ViperChill - 15 posts

  • 38th - ProBlogger - 14 posts

  • 39th - ShoeMoney - 14 posts

  • 40th - SEOish - 13 posts

  • 41st - SEOptimise - 13 posts

  • 42nd - Stone Temple - 13 posts

  • 43rd - Inside AdSense - 12 posts

  • 44th - Pandia - 12 posts

  • 45th - Wired - 12 posts

  • 46th - www.10e20.com - 12 posts

  • 47th - AdWords API Blog - 11 posts

  • 48th - Bob Massa - 11 posts

  • 49th - BusinessWeek - 11 posts

  • 50th - Googling Google - 11 posts

  • 51st - The SEO Scoop - 11 posts

  • 52nd - Traffick - 11 posts

  • 53rd - Vanessa Fox - 11 posts

  • 54th - Ask.com Blog - 10 posts

  • 55th - Bill Hartzer - 10 posts

  • 56th - BlogStorm - 10 posts

  • 57th - Cre8PC - 10 posts

  • 58th - InsideGoogle - 10 posts

  • 59th - John Andrews - 10 posts

  • 60th - Pronet Advertising - 10 posts

  • 61st - Rimm Kaufman - 10 posts

  • 62nd - Yahoo Search Blog - 10 posts

  • 63rd - AIM Clear Blog - 9 posts

  • 64th - Bloomberg - 9 posts

  • 65th - E-Consultancy - 9 posts

  • 66th - Hakia Blog - 9 posts

  • 67th - Matt Cutts - 9 posts

  • 68th - Search Marketing Standard - 9 posts

  • 69th - Cartoon Barry - 8 posts

  • 70th - Fantomaster - 8 posts

  • 71st - GigaOM - 8 posts

  • 72nd - Google Maps API Blog - 8 posts

  • 73rd - Greg Boser - 8 posts

  • 74th - LinkJuicy - 8 posts

  • 75th - Official Google Webmaster Central Blog - 8 posts

  • 76th - PC World - 8 posts

  • 77th - Silicon Alley Insider - 8 posts

  • 78th - Times Online - 8 posts

  • 79th - Wolf Howl - 8 posts

  • 80th - Ad Age - 7 posts

  • 81st - Askville Blog - 7 posts

  • 82nd - ComparisonEngines.com - 7 posts

  • 83rd - David Dalka - 7 posts

  • 84th - Eric Goldman - 7 posts

  • 85th - John Mu - 7 posts

  • 86th - Jonathan Mendez's Blog - 7 posts

  • 87th - Official Gmail Blog - 7 posts

  • 88th - Reviewlicious - 7 posts

  • 89th - SEO Speedwagon - 7 posts

  • 90th - Site Visibility - 7 posts

  • 91st - Techipedia - 7 posts

  • 92nd - The Guardian - 7 posts

  • 93rd - The Register - 7 posts

  • 94th - WebProNews - 7 posts

  • 95th - Yahoo Publisher Network - 7 posts

  • 96th - Inside Google Book Search - 6 posts

  • 97th - Lifehacker - 6 posts

  • 98th - LiveSide - 6 posts

  • 99th - mashable.com - 6 posts

  • 100th - orkut Blog - 6 posts

  • 101st - Performancing.com - 6 posts

  • 102nd - SEO Fast Start - 6 posts

  • 103rd - Shimon Sandler - 6 posts

  • 104th - Small Business SEM - 6 posts

  • 105th - venturebeat.com - 6 posts

  • 106th - Yodel Anecdotal - 6 posts

  • 107th - eKstreme.com - 5 posts

  • 108th - Financial Times - 5 posts

  • 109th - Google - 5 posts

  • 110th - InfoWorld - 5 posts

  • 111th - Jim Boykin - 5 posts

  • 112th - John Battelle's Searchblog - 5 posts

  • 113th - Karl Ribas - 5 posts

  • 114th - Los Angeles Times - 5 posts

  • 115th - Mercury News - 5 posts

  • 116th - San Francisco Chronicle - 5 posts

  • 117th - Search Marketing Expo Blog - 5 posts

  • 118th - SiteMost - 5 posts

  • 119th - SmartMoney.com - 5 posts

  • 120th - Webware - 5 posts

  • 121st - Wired Blogs - 5 posts

  • 122nd - ZDNet - 5 posts

  • 123rd - AdWeek - 4 posts

  • 124th - Andrew Girdwood - 4 posts

  • 125th - DMOZ Blog - 4 posts

  • 126th - Google Analytics Blog - 4 posts

  • 127th - Google Code - Updates - 4 posts

  • 128th - Google Public Policy Blog - 4 posts

  • 129th - Hitwise - 4 posts

  • 130th - Jennifer Slegg - 4 posts

  • 131st - Live Search Blog - 4 posts

  • 132nd - Locally Type - 4 posts

  • 133rd - McAnerin Muse - 4 posts

  • 134th - Pacific Epoch - 4 posts

  • 135th - Paid Content - 4 posts

  • 136th - PPC Discussions - 4 posts

  • 137th - Red Herring - 4 posts

  • 138th - SeattleTimes - 4 posts

  • 139th - SEO Beginning Podcast - 4 posts

  • 140th - The Link Spiel - 4 posts

  • 141st - YouTube Blog - 4 posts

  • 142nd - AllThingsD - 3 posts

  • 143rd - AP - 3 posts

  • 144th - Chicago Tribune - 3 posts

  • 145th - Compete Blog - 3 posts

  • 146th - eWeek - 3 posts

  • 147th - Google Gears API Blog - 3 posts

  • 148th - Google Mashup Editor Blog - 3 posts

  • 149th - Google News Blog - 3 posts

  • 150th - Inside Facebook - 3 posts

  • 151st - Micro Persuasion - 3 posts

  • 152nd - National Post - 3 posts

  • 153rd - Oilman - 3 posts

  • 154th - Paul Kedrosky - 3 posts

  • 155th - Robert Scoble - 3 posts

  • 156th - San Jose Mercury News - 3 posts

  • 157th - Search Engine College - 3 posts

  • 158th - Search Engine Strategies - 3 posts

  • 159th - Techdirt - 3 posts

  • 160th - Telegraph - 3 posts

  • 161st - Threadwatcher - 3 posts

  • 162nd - Twitter Blog - 3 posts

  • 163rd - Vnunet.com - 3 posts

  • 164th - Washington Post - 3 posts

  • 165th - Web Analytics World - 3 posts

  • 166th - 97th Floor - 2 posts

  • 167th - ABC News - 2 posts

  • 168th - Ars Technica - 2 posts

  • 169th - Ask Kalena - 2 posts

  • 170th - Between the Lines - 2 posts

  • 171st - bigmouthmedia - 2 posts

  • 172nd - Bill Tancer - 2 posts

  • 173rd - Blogger Buzz - 2 posts

  • 174th - Bloglines Blog - 2 posts

  • 175th - BtoB Magazine - 2 posts

  • 176th - Carnage4Life - 2 posts

  • 177th - Channel Register - 2 posts

  • 178th - Chris Pirillo - 2 posts

  • 179th - Closed Loop Marketing - 2 posts

  • 180th - ComputerWorld - 2 posts

  • 181st - comScore - 2 posts

  • 182nd - Copyblogger - 2 posts

  • 183rd - David Naylor - 2 posts

  • 184th - Digg the Blog - 2 posts

  • 185th - DM News - 2 posts

  • 186th - Docuticker - 2 posts

  • 187th - Download Squad - 2 posts

  • 188th - Economist.com - 2 posts

  • 189th - Engadget - 2 posts

  • 190th - Evil Green Monkey - 2 posts

  • 191st - Facebook Developers News - 2 posts

  • 192nd - Fast Company - 2 posts

  • 193rd - Google AJAX Search API Blog - 2 posts

  • 194th - Google Docs & Spreadsheets Blog - 2 posts

  • 195th - Google Health Ads Blog - 2 posts

  • 196th - Google Photos Blog - 2 posts

  • 197th - HighRankings - 2 posts

  • 198th - JenSense - 2 posts

  • 199th - Jeremy Zawodny - 2 posts

  • 200th - Joseph Morin - 2 posts

  • 201st - juberjabber - 2 posts

  • 202nd - Jupiter Research - 2 posts

  • 203rd - Justin Davy - 2 posts

  • 204th - MacWorld - 2 posts

  • 205th - MarketingVOX - 2 posts

  • 206th - marketmou.com - 2 posts

  • 207th - MarketWatch - 2 posts

  • 208th - Mike Blumenthal - 2 posts

  • 209th - Muhammad Saleem - 2 posts

  • 210th - news.com.com - 2 posts

  • 211th - Official Google Checkout Blog - 2 posts

  • 212th - Official Google Mac Blog - 2 posts

  • 213th - Opera Developer Community - 2 posts

  • 214th - PC Magazine - 2 posts

  • 215th - Portland SEM Professionals Blog - 2 posts

  • 216th - Radar Online - 2 posts

  • 217th - Reflections of a Newsosaur - 2 posts

  • 218th - Rev2.org - 2 posts

  • 219th - Rough Type: Nicholas Carr's Blog - 2 posts

  • 220th - Search Engine War - 2 posts

  • 221st - Search Marketing Gurus - 2 posts

  • 222nd - Search Pulse - 2 posts

  • 223rd - Searchnewz - 2 posts

  • 224th - SEC - 2 posts

  • 225th - SEM Geek - 2 posts

  • 226th - SEM Portland - 2 posts

  • 227th - SEO Home - 2 posts

  • 228th - SEO Montreal - 2 posts

  • 229th - SiteProNews Blog - 2 posts

  • 230th - Skrentablog - 2 posts

  • 231st - Squareoak - 2 posts

  • 232nd - Stuntdubl - 2 posts

  • 233rd - Tamar Search Blog - 2 posts

  • 234th - TorrentFreak - 2 posts

  • 235th - Tropical SEO - 2 posts

  • 236th - Understanding Google Maps & Yahoo Local Search - 2 posts

  • 237th - USA Today - 2 posts

  • 238th - Yahoo Local Blog - 2 posts

  • 239th - 24/7 Wall St. - 1 post

  • 240th - AccuraCast - 1 post

  • 241st - Adotas - 1 post

  • 242nd - AFX - 1 post

  • 243rd - AIMS - 1 post

  • 244th - All About Microsoft - 1 post

  • 245th - Alt Search Engines - 1 post

  • 246th - Altogether Digital - 1 post

  • 247th - Andy Beard - 1 post

  • 248th - Assetbar - 1 post

  • 249th - Australian IT - 1 post

  • 250th - billing.tmcnet.com - 1 post

  • 251st - blog.flickr.com - 1 post

  • 252nd - Blogger Blog - 1 post

  • 253rd - BloggingStocks - 1 post

  • 254th - Bloglines News - 1 post

  • 255th - blognation UK - 1 post

  • 256th - blogs.cnet.com - 1 post

  • 257th - blogs.msdn.com - 1 post

  • 258th - Blue Hat SEO - 1 post

  • 259th - boston.bizjournals.com - 1 post

  • 260th - Brad Geddes - 1 post

  • 261st - Brisbane SEO Blog - 1 post

  • 262nd - Business Standard - 1 post

  • 263rd - Campus Technology - 1 post

  • 264th - Catherine "Cat" Seda - 1 post

  • 265th - CBC - 1 post

  • 266th - CenterNetworks - 1 post

  • 267th - Charlene Li - 1 post

  • 268th - Chilling Effects Clearinghouse - 1 post

  • 269th - Chris Boggs - 1 post

  • 270th - Chronicle.com - 1 post

  • 271st - CNBC.com - 1 post

  • 272nd - Coding Horror - 1 post

  • 273rd - Cre8asite Blog - 1 post

  • 274th - Cre8tive Flow - 1 post

  • 275th - CRN - 1 post

  • 276th - Cshel - 1 post

  • 277th - Daggle - 1 post

  • 278th - Dairies Around The World - 1 post

  • 279th - DamnDomainer - 1 post

  • 280th - Dan Skeen - 1 post

  • 281st - David Airey - 1 post

  • 282nd - David Weiss - 1 post

  • 283rd - Deutsche Welle - 1 post

  • 284th - Dexterity Media - 1 post

  • 285th - Digg - 1 post

  • 286th - Distilled - 1 post

  • 287th - DomainTools - 1 post

  • 288th - DoshDosh - 1 post

  • 289th - Editor & Publisher - 1 post

  • 290th - Ego Food - 1 post

  • 291st - E-Marketing Performanc - 1 post

  • 292nd - Engine Ready - 1 post

  • 293rd - Eric Enge - 1 post

  • 294th - eWhisper.net - 1 post

  • 295th - Fathom SEO - 1 post

  • 296th - F'dGoogle - 1 post

  • 297th - FierceIPTV - 1 post

  • 298th - FirstMonday - 1 post

  • 299th - FTC - 1 post

  • 300th - Gadood - 1 post

  • 301st - Geeking with Greg - 1 post

  • 302nd - Gnucitizen - 1 post

  • 303rd - Google Custom Search - 1 post

  • 304th - Google Desktop APIs - 1 post

  • 305th - Google Reader Blog - 1 post

  • 306th - Google SketchUp Blog - 1 post

  • 307th - Google Web Toolkit Blog - 1 post

  • 308th - googlewatch.eweek.com - 1 post

  • 309th - Graphing Social - 1 post

  • 310th - Green Marketing Blog - 1 post

  • 311th - Groklaw - 1 post

  • 312th - Groundswell - 1 post

  • 313th - Gspy - 1 post

  • 314th - Guardian Unlimited - 1 post

  • 315th - ha.ckers.org - 1 post

  • 316th - Half's SEO Notebook - 1 post

  • 317th - Hamlet Batista - 1 post

  • 318th - Hindustan Times - 1 post

  • 319th - Hotmail Blog - 1 post

  • 320th - HTML Goodies - 1 post

  • 321st - IEEE Spectrum - 1 post

  • 322nd - I'm Not A Doctor - 1 post

  • 323rd - InfoToday - 1 post

  • 324th - INQUIRER.net - 1 post

  • 325th - Inside Google Desktop - 1 post

  • 326th - Intrapromote - 1 post

  • 327th - Jabz - 1 post

  • 328th - Jack Humphrey - 1 post

  • 329th - Jason Bartholme - 1 post

  • 330th - Jewess - 1 post

  • 331st - Jill Whalen - 1 post

  • 332nd - JLH Design - 1 post

  • 333rd - John Honeck - 1 post

  • 334th - Joost - 1 post

  • 335th - Kevin Lee - 1 post

  • 336th - Lee McCoy - 1 post

  • 337th - LinkedIn Blog - 1 post

  • 338th - Linux Insider - 1 post

  • 339th - Live Maps Blog - 1 post

  • 340th - Lost Art Of Blogging - 1 post

  • 341st - Mad - 1 post

  • 342nd - Marketing Piranha - 1 post

  • 343rd - Marketing Week - 1 post

  • 344th - MarketingSherpa - 1 post

  • 345th - MarketingShift - 1 post

  • 346th - Media Info Center - 1 post

  • 347th - MediaWeek - 1 post

  • 348th - Mercury News - 1 post

  • 349th - Metaversed - 1 post

  • 350th - Middle East Times - 1 post

  • 351st - Mike Grehan - 1 post

  • 352nd - Mike Nott - 1 post

  • 353rd - Mike The Internet Guy - 1 post

  • 354th - Mitt Romney - 1 post

  • 355th - MSNBC.com - 1 post

  • 356th - Multilingual Search - 1 post

  • 357th - Natural Search Blog - 1 post

  • 358th - Netcraft - 1 post

  • 359th - News & Observer - 1 post

  • 360th - news.zdnet.com - 1 post

  • 361st - Newsknife - 1 post

  • 362nd - NewTeeVee - 1 post

  • 363rd - NMA - 1 post

  • 364th - nvestor's Business Daily - 1 post

  • 365th - Official Google CPG Blog - 1 post

  • 366th - Official Google Enterprise Blog - 1 post

  • 367th - Ogle Earth - 1 post

  • 368th - Ogletree - 1 post

  • 369th - Omniture - 1 post

  • 370th - One Man's Blog - 1 post

  • 371st - ONLamp.com - 1 post

  • 372nd - OUT-LAW.COM - 1 post

  • 373rd - Page Zero Media - 1 post

  • 374th - PC Advisor - 1 post

  • 375th - Pennsylvania State University - 1 post

  • 376th - Pipes Blog - 1 post

  • 377th - Pocket SEO - 1 post

  • 378th - PPC Lab - 1 post

  • 379th - Practical Ecommerce - 1 post

  • 380th - Pubcon Blog - 1 post

  • 381st - Quick Sprout - 1 post

  • 382nd - radar.oreilly.com - 1 post

  • 383rd - RB Digital Rodeo - 1 post

  • 384th - Reality SEO - 1 post

  • 385th - RentVine.com - 1 post

  • 386th - reportonbusiness.com - 1 post

  • 387th - ResearchBuzz - 1 post

  • 388th - Rhea Drysdale - 1 post

  • 389th - rizzn.com v11.1 - 1 post

  • 390th - Royal Pingdom - 1 post

  • 391st - roySchneider.com - 1 post

  • 392nd - Salon - 1 post

  • 393rd - San Jose Business Journal - 1 post

  • 394th - Scott Hendison - 1 post

  • 395th - Screenwerk - 1 post

  • 396th - ScrippsNews - 1 post

  • 397th - Scripting News - 1 post

  • 398th - Search Engine Blog - 1 post

  • 399th - Search Engine People - 1 post

  • 400th - Search Tools - 1 post

  • 401st - SearchRank - 1 post

  • 402nd - Seattle 24x7 - 1 post

  • 403rd - Seeking Alpha - 1 post

  • 404th - SEM Scholar - 1 post

  • 405th - SEM Spot - 1 post

  • 406th - SEO 2.0 - 1 post

  • 407th - SEO Brien - 1 post

  • 408th - SEO Consultants - 1 post

  • 409th - SEO Egghead - 1 post

  • 410th - SEO Refugee - 1 post

  • 411th - SEO Trends - 1 post

  • 412th - SEO Wife - 1 post

  • 413th - SEOCO Blog - 1 post

  • 414th - SEOdisco - 1 post

  • 415th - ShadyKing - 1 post

  • 416th - shanghaiist.com - 1 post

  • 417th - Shylock Blogging - 1 post

  • 418th - SiteLogic - 1 post

  • 419th - slashdot.org - 1 post

  • 420th - smackdown.blogsblogsblogs.com - 1 post

  • 421st - Small Business Hub - 1 post

  • 422nd - Snowboard John - 1 post

  • 423rd - Social Media Explorer - 1 post

  • 424th - Sugarrae - 1 post

  • 425th - Sydney Morning Herald - 1 post

  • 426th - Technology Evangelist - 1 post

  • 427th - Technology Review - 1 post

  • 428th - Technovelgy - 1 post

  • 429th - Text Link Center - 1 post

  • 430th - The Agency Blog - 1 post

  • 431st - The Canadian Press - 1 post

  • 432nd - The Dalles Chronicle - 1 post

  • 433rd - The DigitalGrit Blog - 1 post

  • 434th - The Korea Times - 1 post

  • 435th - The Mobile Gadgeteer - 1 post

  • 436th - The New York Observer - 1 post

  • 437th - The Onion - 1 post

  • 438th - The Organic SEO - 1 post

  • 439th - The Pownce Blog - 1 post

  • 440th - The Red Tape Chronicles - 1 post

  • 441st - The Sun Chronicle Online - 1 post

  • 442nd - The Unofficial Facebook Blog - 1 post

  • 443rd - TUAW - 1 post

  • 444th - Twist Image - 1 post

  • 445th - US News - 1 post

  • 446th - Utah Search Engine Optimization - 1 post

  • 447th - V7N Blog - 1 post

  • 448th - Virtual Hosting Blog - 1 post

  • 449th - Wiep.net - 1 post

  • 450th - Windows Live Blog - 1 post

  • 451st - Wireless Business - 1 post

  • 452nd - www.btobonline.com - 1 post

  • 453rd - www.fathomseo.com - 1 post

  • 454th - www.internetnews.com - 1 post

  • 455th - www.kxan.com - 1 post

  • 456th - www.labnol.org - 1 post

  • 457th - www.localseoguide.com - 1 post

  • 458th - www.pubcon.com - 1 post

  • 459th - www.ranksmart.com - 1 post

  • 460th - www.sagoodnews.co.za - 1 post

  • 461st - www.webbedmarketing.com - 1 post

  • 462nd - www.webwereld.nl - 1 post

  • 463rd - Yahoo Research - 1 post

  • 464th - Yahoo Widgets Blog - 1 post

  • 465th - Yahoo! Search Marketing Blog - 1 post

  • 466th - Yahoo! Video - 1 post

  • 467th - The Venture Skills Blog - 1 post


The graph above shows the inclusion rates of the top 20 contributors. As you can see; it's fairly spiky. Simply put on some days SearchCap includes more citations than on other days. There are days when the top feeders dominate the SearchCap and provide, between them, nearly 90% of the links.

I thought it might be interesting to look at SEOmoz and see how their inclusion has been over the last three months. Does it fluctuate? Yes, it does, but no more than any other site.


Gosh. There are some caveats here. There is an acceptable degree of error here. If this was a work project one of our Search Analysts would have done this, this would have been checked by another before being given to whoever requested the research in the first place (and may be checked again by their line manager). None of that happened here (no work resources was wasted on this project! :) ) so I've bound to have put a tally wrong here or there - but, as a whole, this is accurate enough research.

Update Barry suggested it would be nice to see what the average citations per day was - the answer is 40.8. It's rare to find a site get more than 5 citations. Search Engine Roundtable tends to pick up about 4% which is about 10%.