Sunday, June 26, 2011

Tesco's virtual store - QR codes and subways

This is an impressive video from Tesco's efforts in South Korea. The supermarket even changed its name to Homeplus in order to compete in the market but still lagged behind eMart in terms of stores open.

The video makes the point of how competitive the South Korean market is but it's also worth keeping in mind how technically savvy average shoppers are too. I suspect we're a few years away from having this sort of success from a QR code campaign based in London's tube.

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