Global Digital Marketing: Just what is the United Kingdom?

I get involved in a lot of global digital marketing. It's often European digital marketing but sometimes truly global with Canada, Australia, the United States of America and other even further flung countries involved. One of the challenges I face is that I come from Scotland. This confuses some contacts.

Fortunately, Colin Grey has put together this little video which explains the United Kingdom to people. It's really quite simple and worth a watch.