IAB's Search Marketing Code of Conduct

Here in the UK the Internet Advertising Bureau has published their first Search Marketing Code of Conduct.

The plan is to expand on it. Right now the Code has four main points. The IAB have given firms until the end of the year to meet each one of them (if they don’t then they don’t get to display the IAB’s Search Marketing Code of Conduct badge).

The agency must have two or more dedicated employees for search marketing and they must have Google Professional Accreditation.

The agency must have been trading for six months and be a member of one of the following: IAB UK, IAB Europe, the Direct Marketing Association, the Search Engine Marketing Professionals Organisation or the Association of Business to Business Agencies.

In addition to expanding the Search Code of Conduct the IAB have plans to extend this to affiliate marketers and trademarketing issues in search marketing.

There is news coverage at Brand Republic and I expect NMA will get it in print shortly. I expect Search Engine Land and WebProNews will pick this up too. I'll add the hyperlinks as/when that happens.

So, what do you think? Will search agencies rush to qualify for the IAB's new logo? Is this a boost for SEMPO?

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