The Google, Ask and Yahoo Love Triangle

Over at Search Engine Land Danny's noticed that Ask is bidding on Yahoo on Google.

This isn't the first time this has happened. Way back in October 2006 I noticed the very same thing.

Something has changed, though. Back in 2006 the tracking for Ask's bid was routed via Atlas. Today it is going via http://pixel1366.everesttech.net/. That's an Efficient Frontier tracking redirect.

The love triangle continues - but some of the supporting friends have been changed.