Bog Search References

File this in the "new for me" folder. I spend so much time charging around London that I can sometimes miss these little tweaks. Our internal newsletter is at hand to scoop up all the search engine news that I miss through my travels and I particularly liked this one.

Google's encouraging us to examine the backlinks for blog posts - references to the blog. Of course, this is exactly the original Google model where links are treated as academic citations.