Friday, September 03, 2010

PlayStation Move ad - full of cheese

I'm a gamer (when I have the time!) and I'm really interested in the forthcoming duel between Microsoft's Kinect and the PlayStation Move.

Just in case you don't know: the Kinect is a camera based motion sensor that doesn't need you to hold a device, but is limited in the number of people it can track (just 2) and needs space. The Move is more like the Wiimote in that there's a wand to hold but it's far more sensitive.

One of the biggest challenges Kinect has faced has been the video and TV ads. Simply put; people playing the Kinect look really silly. So silly that it's put people off.

I think Sony have solved this problem with this ad for the PS Move. How? They've embraced the cheese levels. Take a look and see what I mean.

What do you think? Cheesy enough to be successful? An entertaining watch.

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