Thursday, August 16, 2007


I was trying to come up with an easy way for a client to express the paradigm shift that copywriters face when they are used to writing for traditional media have start to writing for the web. I came up with this:
When you're writing for paper you want to inspire your readers to think.

When you're writing for the web you want to avoid forcing your readers to think.

What do you think? Too mild? Too marketing-talk?