Yahoo CMO Elisa Steele defends the Y!ou ads
I quite like the eye candy of the new Yahoo TV ad. It's pretty. It has energy. It doesn't tell me why I should go to Yahoo (except to suggest it might be a funky place to visit) or what Yahoo does. Despite all that, I like it.
Industry pundits, however, have been rather more vocal in asking "What's the point?" and whereas I suspect Yahoo would want to add vidblogging to their marcoms anyway I do wonder whether I can hear some defensive tones in this one.
Had you noticed it was a different yodel at the end of the video? Hrm. Can't say I had - not because I'm deaf, just because it failed the "do I care" filter. It seems that last chat was for the employees of Yahoo rather than the external audience like myself. That's the challenge for this sort of public/private communication from Yahoo. They may call it an internal blog but, well, external people read it too.
Industry pundits, however, have been rather more vocal in asking "What's the point?" and whereas I suspect Yahoo would want to add vidblogging to their marcoms anyway I do wonder whether I can hear some defensive tones in this one.
Had you noticed it was a different yodel at the end of the video? Hrm. Can't say I had - not because I'm deaf, just because it failed the "do I care" filter. It seems that last chat was for the employees of Yahoo rather than the external audience like myself. That's the challenge for this sort of public/private communication from Yahoo. They may call it an internal blog but, well, external people read it too.
