Super Advanced Mega Match or Google Pushing Retail Gadgets?

Another blog post. Another odd Google screen grab.

What the screen grab shows is a Google AdWord for Google.co.uk/RetailGadgets that's been triggered by the keyword AdWords.

So is Google really pushing Gadgets that hard?

Or, if you look at the display URL you can see that the ad in Gadgets is in bold. Google's broadmatched AdWords to ad and then that's triggered the Retail Gadget AdWord advert.

Hmm. What do you think? Intended AdWord placement by Google or accidental?