Mobile Marketing figures that you might not know

Much to the audience's dismay - Display will be bigger than Search in mobile marketing in 2010. Nevertheless, the figures here are all huge. Skip to the end and look at the in-game figure. Sure, that's the smallest (there are smaller still but I didn't scribble them down) but it's worth noting that Microsoft where plugging their Massive in-game advertising solution to us today. Massive is, of course, the in-game advertising company they bought to rival Google's purchase of AdScape.
Here are the exact figures for mobile marketing in 2010;
Display - £88,000,000
Search - £51,000,000
TV Broadcast - £23,000,000
SMS - £7,000,000
VoD - £7,000,000
In Game - £4,000,000
What about a breakdown by age? Glad you asked.

The figure for that graph;
Under 24 - 29%
25-34 - 30%
35-44 - 22%
45-54 - 11%
54+ - 8%

Twice as many men as women use mobile internet. That's not surprising. I found Orange's frankness surprising, though. Kirk was upfront in saying that mobile growth had slowed to only 5% (49m out of the UK's population of 60m have mobiles) and so the networks need mobile marketing as a revenue stream.
P.S. I may make a series of posts like this and if I do I'll tag them all Engage 07.
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