One URL. One keyphrase. Two listings.

Over in the Munich office, Dani noticed a rather rare Google phenomena.

When you search Google.de for [hotel paris] you are likely to see www.opodo.de/hotels/hotel-paris.html in position #9 on the first page and the very same URL in position #11 on the second page. This works if you have 10 listings per page as you only have the URL once if you increase the SERPs to 20 listings.