I think this is pretty funky. It's an example of when a digital marketing agency says; "Wouldn't it be useful if we had something like [x]" and then decides, "Let's do [x]!".
In this case [x] was a digital marketing intelligence report on what's going on in the travel sector. What are the challenges? Where are the budgets going? What's going to strong next year? Lots of juicy stuff like that.
Bigmouthmedia Online Travel Report