I was at the IAB's Engage Edinburgh yesterday (photos) and got to talk about the Future of Search. I hinted at the future containing Gadget Ads - I guess I didn't need to hint as Google released that news on the same day.
It is also true to say that I was playing safe as Pheedo has been running 'Gadget Ads' for ages now. At least, their offering is effectively Gadget Ads.
I also noticed yesterday that we wrote a story called Google Embraces 'Widgets' for Online Advertising. Our newsletter has a mixed reader base; some SEOrs, some PPCers, some techies as well as journalists, mainstream marketers and senior managers. For the newsletter we need to keep the language at a certain level.
However, back here on my blog I can be more precise. Here's the current rules on whether to say "widget" or whether to say "gadget".
- Yahoo has Widgets
- Google has Desktop Gadgets, iGoogle Gadgets and Gadget Ads.
- Google has Widgets for the Mac Dashboard.
- Google has Widgets for the Google Web Toolkit