Beyond the Search Box
Last week Criteo ran a fantastic event in London that looked at the evolving Display landscape and how the media mix was changing.
The opening note came from Russell Davies, Head of Planning at R/GA London, and was fantastic. He ran through a handful of thoughtful examples of the expanding connectivity the world offers.
In particular, I found the colour stealing robots in the window of Uniqlo to be charmingly cute in their theft. Those robots feature in a 4 minute video from Dentsu London. Hmm, okay, perhaps some of this video is rather deadpan in presentation but I think the whole thing is worth a watch (the Uniqlo bots are towards the end).
I've put my own collection of slides up on Slideshare. Not sure how much sense they make without heavy notes but I think the overall suggestion of a vision is there! I was asked to talk about search beyond the search box and how to get more value from your search campaign if your own efforts had started to plateau.
The opening note came from Russell Davies, Head of Planning at R/GA London, and was fantastic. He ran through a handful of thoughtful examples of the expanding connectivity the world offers.
In particular, I found the colour stealing robots in the window of Uniqlo to be charmingly cute in their theft. Those robots feature in a 4 minute video from Dentsu London. Hmm, okay, perhaps some of this video is rather deadpan in presentation but I think the whole thing is worth a watch (the Uniqlo bots are towards the end).
I've put my own collection of slides up on Slideshare. Not sure how much sense they make without heavy notes but I think the overall suggestion of a vision is there! I was asked to talk about search beyond the search box and how to get more value from your search campaign if your own efforts had started to plateau.
