Monsters vs Aliens [MvA] - the PPC embarrassment

Would you look at this display URL? Look at that link text!

Here in the UK the TV adverts for Monsters vs Aliens are encouraging us to search for MVA. Gosh! I'm sorry I did.

Is there any excuse for having MvA in the link text?

There's no sign of a tracking URL in the redirect or destination page either - although the server for the microsite identifies itself in the header as an 'AdClick server'.

At the time of posting the ad's not running on Yahoo or MSN Live. I'm not sure if this is a good thing or not.