Client wins to be proud of
I'm just back from London and wading through my Google Reader feeds. I've noticed a pair of client wins to be proud of.
Zed Digital won Yahoo's search marketing campaign (taking it from Carat). The Yahoo deal is probably worth around €20,000,000 or €15,000,000. We didn't pitch (I think Isobar and eSearchVision did) so this isn't (too much) sour grapes but it would be good to see a full search agency get the search work from a search engine in the future.
I think Yahoo would be a great company to work with. A Y! on the roster would be shiny-shiny indeed! One of my first lecturers at University, a hippy gone academic, once wished the class a "profoundly funky weekend". For some inexplicable reason I know associate that lecturer and the phrase "profoundly funky" with Yahoo! My first ever credit card was a purple and yellow Yahoo branded card (via the Halifax).
In other news, also of kudos clients, I noticed that MPG picked up the £20,000,000 BBC online account. I'm not sure if that includes search. I'm not sure if the BBC does search (but I do recall a BBC Shop affiliate scheme). MPG beat Mediaedge:cia and ZenithOptimedia (who own Zed Digital) as well as PHD and Carat - so I can imagine it was a tough fight! Oliver Milman, over at mad.co.uk, tends to be good and include all the agency details in his write ups.
Zed Digital won Yahoo's search marketing campaign (taking it from Carat). The Yahoo deal is probably worth around €20,000,000 or €15,000,000. We didn't pitch (I think Isobar and eSearchVision did) so this isn't (too much) sour grapes but it would be good to see a full search agency get the search work from a search engine in the future.
I think Yahoo would be a great company to work with. A Y! on the roster would be shiny-shiny indeed! One of my first lecturers at University, a hippy gone academic, once wished the class a "profoundly funky weekend". For some inexplicable reason I know associate that lecturer and the phrase "profoundly funky" with Yahoo! My first ever credit card was a purple and yellow Yahoo branded card (via the Halifax).
In other news, also of kudos clients, I noticed that MPG picked up the £20,000,000 BBC online account. I'm not sure if that includes search. I'm not sure if the BBC does search (but I do recall a BBC Shop affiliate scheme). MPG beat Mediaedge:cia and ZenithOptimedia (who own Zed Digital) as well as PHD and Carat - so I can imagine it was a tough fight! Oliver Milman, over at mad.co.uk, tends to be good and include all the agency details in his write ups.
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