SearchEngineLand and the US Patent Office

I often growl at the US Patent & Trademark Office. It's just silly. Today I'm growling at them because their shopping basket is broken. I'm trying to buy Google's Mobile Search Patent and I can't. Grr.

It was SearchEngineLand's SearchCap which tipped me off to this. The email took me to the site and a post by Bill Slawski. It was a succient post which is good in ways. It linked straight through to Microsoft's patent application. It did not link through to Google's Patent Application. To get to that I had to click through to SEO by the Sea which is Bill Slawski's blog. I'm sure it is a very good blog. It's not a blog I happen to read. My SearchEngineLand experience would have been better had the original post linked me to Google's patent application.

I'm sure SearchEngineLand's writers write for free. Kudos to them for that. One of the carrots they get in return is a much a higher profile. Every post Bill writes on SearchEngineLand links back to his profile at SEO by the Sea anyway. If I was Danny (and after a check of my bank balance, I can confirm that I'm not) I would strongly encourage every writer to produce fully inclusive posts. Even if the writer's intent was not to use SearchEngineLand to drive traffic to their blog they shouldn't ever be in the position where people can debate whether that is happening.

Bill's done the very same thing on another Google Patent post - How Google Sitelinks May Work, From Patent Application. Some links to the US Patent Office and a nudge towards SEO by the Sea. Once again, though, thanks to Bill for the Patent heads up.

SearchEngineLand is in Google News too. I'm sure the weight of requests to Google News to include SearchEngineLand justifies this without further inspection. Further more (again from patent applications) we know that Google News is interested in the quality and quantity of the writing team and SearchEngineLand has some trusted and respected names on board.

A quick check of the stories on the home page this morning turns up one quirky figure though. The average word count of articles (body and header, no navigation or footer links) is only 114.5 words. There's not a story linked to from Google News's home page or the first page in news categories right now with less than 275 words.

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