A commonly quoted maxim in digital ad land these days is that your brand is no longer what you say it is. Your band is now what people think it is, how they experience it and how they describe it to their peers. Social media can be vital here because it's through social media and CRM (more agencies need to offer CRM) that people actually interface with and experience your brand.
Of course, it's not just via Facebook and other social platforms that people experience your brand - your brand produces its own interfaces. Your web site is one key example of an interface. It's owned media.
With this in mind, I wanted to share Aaron Koblin's TED presentation from a few days ago. It's titled "Artfully visualizing our humanity" and is a series of some fantastic interface ideas. Aaron is clearly deeply inspired by the Mechnical Turk and crowd sourcing.
This has some pretty pictures. It's worth watching.