Tuesday, August 24, 2010

Chicken washing a car

The following videos are a bunch of adverts for Citroen. Will the agency please stand up?

I think it's a great idea. We're not talking about a single VCV (viral candidate video) here, nor even a series like Old Spice. Citroen are going for a viral collection.

I think the technique might work (not just because they're paying for the viral launch through video networks) because the video clips will appeal to a wider ranger of viewers.

For example, I really like the chicken washing the car (followed by the cheerleader washing the car - but not for the reasons you might think).

The Intro

The chicken

The cheerleader

The wrestler

Diva Brown
(shouldn't it be 'The Diva'?)

The master

So, what do you think? Are Citroen attempting too much here with all these videos? Are these VCV strong enough?

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