The following videos are a bunch of adverts for Citroen. Will the agency please stand up?
I think it's a great idea. We're not talking about a single VCV (viral candidate video) here, nor even a series like Old Spice. Citroen are going for a viral collection.
I think the technique might work (not just because they're paying for the viral launch through video networks) because the video clips will appeal to a wider ranger of viewers.
For example, I really like the chicken washing the car (followed by the cheerleader washing the car - but not for the reasons you might think).
(shouldn't it be 'The Diva'?)
So, what do you think? Are Citroen attempting too much here with all these videos? Are these VCV strong enough?