This document (available as a lovely paper brochure if you ask) is from the IAB in the UK and Microsoft advertising.
The IAB's audience are the top 200 brands in the UK. As you would expect there are some big names in here. The Foreward is by the famous Dr. Qi Lu, President of Microsoft's Online Services Division. Danny Sullivan is our page 3 model with an early chapter on how search and social synergies will grow in 2010.
You might find one or two contributions from yours truly, wearing his bigmouthmedia hat, too.
Search and Social Media - Making your brand stand out! IAB & Microsoft Advertising