Here's a great animation from RealWire.
The Online Media from RealWire on Vimeo.
The animation is nicely timed. It's a stepping stone between RealWire's old brand of webitpr and the new one.
I think the re-branding was a good idea. I think if you look at the name webitpr you would assume they were a PR company whereas they're actually a news distrubtion company; someone who works with both PR and SEO agencies.