Over at the MyBlogLog blog Robyn Tippins writes:
If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer).
Ouch. When I read that first it sounded that Robyn thought any SMO actions were unwelcome spam. Hence the derogatory nickname.
That would be a shame. An ethical SMO is a consultant who points out community building assets like MyBlogLog to their clients.
In fact, Robyn's post was about tagging. An ethical SMO consultant working for MyBlogLog would have encouraged the startup to consider tags from the very beginning.
... or perhaps I'm just being paranoid. This is a little joke - schmoe is funny. It could well be the case that Robyn didn't mean to suggest that everyone who offers social media consultations is a spammer.