YouTube hinting at paid channels versus branded, sponsored, content

We're getting hints that YouTube might introduce paid channels. I'm in two minds about that news; I certainly want access to more legal streaming but YouTube always been so open.

I suspect we'll see a rise of nicely sponsored videos. This week we've already seen IGN Direct sponsor Walk off the Earth's cover of Material Girl. There's also branded content which is exactly the same except the other way around.

For example, this video from Sony is out today and promotes the Xperia Z range. It features the band the Pyyramids, Damian Kulash of OK Go and photography from the Xperia Z smartphone experly handled by Martien Mulder. The piece is called From Under Other Stars.

Disclaimer: client and a LBi production.

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