Wednesday, September 12, 2012

Bing, Facebook, frape, Twittersphere & FaceTime added to Collins Dictionary. Trademark blow?

English: A multi-volume Latin dictionary (Egid...
English: A multi-volume Latin dictionary (Egidio Forcellini: Totius Latinitatis Lexicon, 1858–87) in a table in the main reading room of the University Library of Graz. Picture taken and uploaded on 15 Dec 2005 by Dr. Marcus Gossler. Español: Diccionario de latín (Photo credit: Wikipedia)
Bing, Facebook & FaceTime are among host of new words added on Monday to the Collins Dictionary.

I'm surprised it wasn't already there - but Microsoft's trademark lawyers might not be happy. This sort of thing shows that the word "bing" isn't a trademark but in common usage. Back in 2006 Google blogged to try and avoid a similar fate. Brands like Zipper, Baby Oil and Trampoline have fallen foul of this trap in the past.

I'm certainly surprised to see Facebook in there. FaceTime with a capital T is interesting as well.

We also saw;
I can see some agency favourites in the list too; "verbal diarrohoea", "photobomb", "impactful", "faff" and WPP's "frenemy" too.

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