Tuesday, April 24, 2012

Google updates nav bar: Drive replaces Documents

Google launched Google Drive today. You can dig in here. A host of companies from DropBox to insync will take notice.

Early evidence is that Google really will push Google Drive. The Google nav bar, the black strip across so many Google properties, has been updated. Google has replaced the "Documents" link with "Drive".*

In fact, once you sign up to Drive you can no longer access docs.google.com as you get redirected to drive.google.com

* This may be the result of downloading and logging into Drive.

Clever Twitter ad for Smart car Argentina

If you pop over to @smartarg you would be allowed to wonder what was going on with their account.

Here's a snapshot.

Actually, knowing some of my readers - you've probably already guessed. Here's the ad they produced.

And yes. I might concede this wasn't very helpful for the community and isn't really an example of earned media. I don't think is the agency trying to cope with Twitter by pretending it's a broadcast/TV channel instead. This is just a solid, creative, idea.

Thursday, April 12, 2012

The Gadget Show and the invisible iPhones

I’ve been more internet quiet than usual this Easter break as I’ve been on a little trip down to Birmingham to see The Gadget Show Live.

As a geek I’m aways interested in the tech. As a digital marketing bod I’m always interested in the signals being sent.

One signal I got loud and clear was that there’s something up with the iPhone.

Caution first - this is just one show. A single example does not make a trend. That said; this is a fairly significant show and the iPhone news last year was very different.

This year the iPhone was nowhere to be seen. The iPad was everywhere. Booths sold it. People used it. I even saw one chap on a Facetime call with his kid - letting the kid see the wonders of The Gadget Show Live remotely. There were a few Android tablets but not the please-please-buy lines of them as was the case last year.

The iPhone itself didn’t really feature. We had mobile operators there who and their staff didn’t really seem bothered about the iPhone either - I don’t even recall seeing them on display (though I’m sure they were there). When it came to gadget phones then the buzz was all around high end Android phones.

I did find one iPhone specialist stand. It was a place that sold bling encrusted iPhone cases. I think that sums up what the Gadget Show seemed to be suggesting has been happening to the iPhone. The device seems to be coming a dadPhone.

I can only speculate as to why this is the case - sure, I expect lots of rightly deserved tech attention around the next and best iPhone. I wonder, though, whether the longtail of older iPhone devices still in use is acting as a bit of weight on the brand now.

I suppose it’s also likely that the iPhone is now so ubiquitous that no one felt the need to spotlight it during the expo. That’s possible but wasn’t the impression I got.

The Gadget Show Live was interesting to digital marketers for other reasons too. For example, both Polaroid and Kodak made an appearance. I know how an almost ironic Instagram photograph of a Polaroid display and a photo of Kodak promoting the “Google cloud”.

The Telegraph, the newspaper people, also had a stand. The point of the stand was the promote technology and apps. That’s to say, the Telegraph booth reminded the techheads of the Gadget Show that the newspapers’ content was available electronically. This is certainly an interesting reflection on the twists and turns that the marketing of content has taken in recent years.

I’ve a larger, more generic review of the show, else blog.

Monday, April 09, 2012

Who is Eadweard J. Muybridge?

It's Eadweard J. Muybridge's 182 birthday today. Google have - and this caught me out - decided to mark his birthday with a Doodle.

Perhaps I shouldn't be surprised. Muybridge pushed technology on in the way Google admires. Born in April 1830 and died in May 1904, Eadweard Muybridge was an English photographer who took on the "Standford and the galloping question" wherein he used photography to discover whether or not all four of a horse's hooves are off the ground at the same time during a trot.

They do all leave the ground.

On a slightly sour note, he was found not guilty of murder, partly due to insanity, after shooting his wife's lover.

Wednesday, April 04, 2012

Should Nielsen buy a SSP?

Image representing Nielsen Online as depicted ...
Image via CrunchBase
The news is out today that UKOM has dropped Nielsen in favour of comScore.

Nielsen and comScore are really useful assets for any marketing agency to have access to but both have their challenges.

There's a game I play with Nielsen data. It's called "how much is it really?" and it applies to their estimates of what big brands are spending on Display. Sometimes I know the right figure (we might be running the account) and Nielsen are out by a factor of x3 or x4.

One of the advantages comScore has fought for in recent months is comScore Direct. They let sites tag themselves for free. comScore gets better data. Those sites make sure they're not underselling their page views - although it's been controversial.

Here's where this blog post turns into a brain dump of speculation.

Should Nielsen buy an SSP?

Having a Supply Side Platform would give Nielsen two important things;
1) tags on sites
2) accurate floor prices for Display

However, this seems like quite a sideways leap for the company. Except, there is Nielsen Online and that seems much closer to the SSP model.

What do you think? A savvy move or insanity?

Monday, April 02, 2012

New hobby; trolling Facebook sponsored story surveys

I actually like Facebook efforts to bring social ads to their platform. You can see the traditional CPM and CPC ads beating a slow retreat as Facebook works hard to find social/engagement ads to replace them.

However, the challenge with any interactive ad is that people might interact with them - people like me.

I'm harsh when it comes to surveys. If I want a yes/no response then I dislike being forced to put the "maybe" option in - even though people beg for it. Equally, I'm sure the ability Facebook gives for the survey audience to ad their own responses is useless most of the time and harmful some of the time.

For example, I was a shameless troll in this paid-for survey from "Social Ad Tools". Then again; perhaps they knew they were letting people offer their own responses and perhaps this is what they wanted.