Google's been pushing Chrome hard here in the UK and the Netherlands. The reason is connected to the EU's decision to force a browser choice on users - insisting that Microsoft loosen the bounds between IE and Windows.
In a post titled "Boosting user choice for browsers" Google noted,
The European Commission today announced an important decision designed to inject more competition into the crucial market for Internet browsers. Under the Commission decision, more than 100 million Europeans will soon receive an opportunity to download a new browser. On both new and old computers that run Internet Explorer, a ballot screen will pop up on their computers displaying icons of the major browser makers and allowing them to choose among them with a simple click.Pretty big news, huh.
As it happens Google has had a stealth weaponwaiting in the wings ready for this - the What Browser? site.