Google integrating Google Reader into SERPs

Google's recently picked up the pace with its search and social integration. The fact that someone you follow on Twitter has shared a URL is now fairly prominant in the search results. Your social connnection's avatar sits below the the destination URL with a link and a shared notification.

But what about your own social media preferences? Wouldn't it make sense for Google to remind you that something's already caught your interest? After all, Google already personalises results on that basis.

I noticed today that Google's started to do just that. Google Reader subscriptions are standing out in the SERPs and we can theorise that subscriptions therefore influence personalised results. This little gui tweak may also incease the CTR on these links.

The image above shows the Google Reader citation under the top Illegal Advertising result.

What do you think? New or just new to me?

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