Monday, February 04, 2013

Google's new review SERPs

Google promised the FTC that it would stop taking data from sites like Yelp and incorporating the very same data back into their search results.

A change to the SERPs was expected. I wonder how many people thought Google would just give up on the review space?

Searches that end in [review], especially brand and location searches, now have a modified Google results interface. For example; [Malmaison Edinburgh Review].

It's hard not to notice the big Google+ Local box that dominates the page on the right. After the ads on the left, in the first position, is the brand. Is a brand+review search a navigational search? Would Tripadvisor or Yelp generally list ahead of a hotel previously?

In the sitelink position under the brand result there are three links; to Google's current collection of reviews, a price & booking widget that contains more ads and link to write a review.

It's not unsurprising that Google are trying harder to collect their own reviews now because they're less likely to stop using other peoples now.

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