Gosh. Fancy that.
Putting my cynicism aside; I actually support the changes.
I buy the story. That helps. There are too many Google privacy variants and I welcome a single and easier to understand one.
Do I worry about Google’s cross site tracking? No. I welcome it. I do believe it’ll improve the service.
I’m pretty sure it’s the cross site tracking that Google is really after here. The improvements to privacy transparency is a sugar coating for both internal Google consumption as well as external.
I accept there are some risks in putting more eggs in a single basket but this feels more secure than the sort of behind the scenes deals Facebook signs with the like of Yelp for instant personalisation.
I look forward to some of the products that Google could make with the result of this tweak. The video above teases us over the possibility of adding geo-data to Calendar alerts. There are a lot more. For example, what about Google News giving me prompts or alerts for areas I’m due to travel into – if Google knows I’m flying from Heathrow on Friday then I’ve no problem with Google Alerts for potential travel tips for Friday. Alternatively, if Google knows I like to try and catch viral videos on YouTube before they go viral then I have no problem with their creators being recommended as Google+ connections or surfaced in search.
Users can't opt out? Of course not. How could it work if users could pick and choose the T&Cs of sites they use? I don't see a two tier privacy system being a good thing - one, simple, set of privacy rules for most people and yet Google serving up complex and separate rules for each of their sites for a small percentage of users? The opt out is a red herring.