I like the tagline here; "After all, the advertising should be as impressive as the car".
I think it's impressive advertising but I'm a geek who works in advertising. I'm longing to see AR take off, become mainstream and as that it'll help it become useful and open to a wider range of people.
The app is apparently at this address www.vwjuicedup.ca. I was surprised when that redirected to iTunes. No Android app, really? The ad agency is Pixel Pusher and this will certainly get them some attention.