The news today isn't just that lots more users at Google.co.uk are able to see Google engaged in another Comparison ad test - although it certainly is. Google's actually been testing Comparison ads in the UK for at least 12 months. I can name plenty of suppliers on it.
Anyway, here it is;
The new bit of news is the email alert service Google is also pushing. Did you think Google would go into email marketing?
The text says; "Get interest rates updates by email", Google pretends it doesn't know your email address (even though you're probably logged in) and then asks for a frequency.
What next? Vouchers? Email alerts when coupons become available? Hey. That's an idea. Google should buy Groupon and look into that... oh, wait, yeah.