Tuesday, December 14, 2010

Google tests credit card interest rate email service

The news today isn't just that lots more users at Google.co.uk are able to see Google engaged in another Comparison ad test - although it certainly is. Google's actually been testing Comparison ads in the UK for at least 12 months. I can name plenty of suppliers on it.

Weirdly, one of my first thoughts when I saw this today was "I'm surprised to see Google using under scores in their display URL". So, I clicked.

Anyway, here it is;

The new bit of news is the email alert service Google is also pushing. Did you think Google would go into email marketing?

The text says; "Get interest rates updates by email", Google pretends it doesn't know your email address (even though you're probably logged in) and then asks for a frequency.

What next? Vouchers? Email alerts when coupons become available? Hey. That's an idea. Google should buy Groupon and look into that... oh, wait, yeah.

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