Tuesday, October 17, 2006
Monday, October 16, 2006
Hmm. First off there's a bias in the title of this post; "Why Search Engine Strategies and Incisive Media sold to Apax Partners". Sure, Incisive own Search Engine Strategies but SES is such a small part of Incisive that it's doubtful the brand played any significant role in the decision.
Danny Sullivan's decision to leave Incisive might have been because he knew of the sell out, though, then again, perhaps he didn't and now regrets it.
There's an article on the sellout, from public to private, in Oct 12th's issue of Marketing Week (not always my favourite mag given their mis-quote of us) which sums up the issue;
The advertising and event-driven business model of Incisive has limited its ability to raise significant levels of debt finance as a listed company, and equity-finance transactions have been difficult to justify given valuation ratings within the sector.You can see why I nearly did Economics at Uni rather than my Computing degrees. What a lot of jargon (not that SEO ever uses jargon). In short - it was too expensive to borrow money. Incisive couldn't drive their offerings forward.
Would you lend money to fund an SES? If the answer is yes then you're almost certainly American or Canadian. SES seems less healthy on this (Europe's) side of the Atlantic. A number of the planned, smaller, specialist SES forums this year have been canceled due to a "lack of interest". There might have been a lack of interest but that's compounded by a lack of advertising... which comes back to cash.
I'm hopeful that Apax -> Incisive -> SES conferences can make the vertical model work. It'll take the SEO industry and mature it into many different models. The SEM agency I work for is large enough to use the vertical model (ie, travel specialists, finance specialists, etc) and so goes Google. I think the model has legs.
Tuesday, October 10, 2006
Are you surprised that Google paid so much cash for YouTube? I've mixed feelings on this.
I'm not surprised that people are making up brands like Gootube. This surprises me though - at work one of our technical search managers checked gootube.com (smart man) and it was bought in 2005.
2005 - a fluke? Or someone thinking ahead? Or just standard domain hoovering tactics?
Gosh - even LiveJournal has a poll function. Blogger has some catching up to do.
Thursday, October 05, 2006
Is del.icio.us a social search site. I think so but writing on the Prefound Blog Steve Mansfield disagrees.
Here's why del.icio.us is social search:
- Folksomony matured to tag clouds is a community feature.
- At del.icio.us you have contacts, recommend links to contacts and a network of contacts is social.
- There's a Your Network view - in other words, a social view, which you can search through
- In addition to your network you have fans - a further social element
Anyway... just some thoughts.
I view Social Search as the umbrella term which includes
- Social Bookmarking
- Social News
- Social Networking
It's not much of a connection... but on the subject of news, Neimperative has an article about the bigmouthmedia chins. They say the vid got to number 5 on YouTube. They said we said that. Journos, huh! At one point the video was rated 5th (actually, I thought 4th) in the comedy section on YouTube. YouTube moves at lightening though and that's not the case any more. At one point I'm sure the vid might have been rated even more highly.