Thursday, October 18, 2012

Google threatens to boycott French media sites

France is considering a “Google tax” to compensate from lost newspaper sales. The idea has the backing of France’s Minister of Culture and the Minister of Economy has a draft proposal in place.

Google’s response?

The search engine is threatening to simply stop indexing French media sites.

Via France Info.

I can see why France would be considering this if the widely held belief is that Google makes money from other people's content. Google's response has generally been "if you don't want us - block us".

That's a fair response too. However, what some content owners really want is to be in Google and make money from that. They don't want the black or white of the debate and would prefer to live in the gray.

This isn't ideal for the rest of us. It's a clear cut situation now - if want Google in they come in and if we block them, by our request, Google stays out. The robots.txt is assumed to be open if there's no command (same with meta). If Google stops indexing sites because of tax reasons then that clarity is lost. That worries me.

Hat tips to Laurent and Sam Harries. Picture Dennis Jarvis.

Wednesday, October 17, 2012

Linkdex's new author feature

The SEO analysis tool Linkdex is currently beta testing a new feature that lets agencies and in-house teams drill deeper into who wrote which bits of content, how influential those people are and where else they're writing.

Linkdex provides a project management interface on top that allows teams to coordinate notes, avoid bothering bloggers with the same offer twice, etc.

Last week a few professional SEOs along with myself spoke an Author Think Tank and then gathered for beer afterwards. That's when the cameras caught us.

Linkdex Thursday Think Tank - Author 11/10/2012 from Linkdex on Vimeo.

Friday, October 12, 2012

How SEO agencies are coping with authorship and author rank

Yesterday I gave a quick presentation at Linkdex on authorship and "author rank". My allocation was to talk a bit about how we got here and how agencies are coping. Co-speakers included Kevin Gibbons, Sam Hailstone, Bas van den Beld and Kelvin Newman.

All other agency example were taken without permission, discussion or insight. :)

Linkdex took notes on all the presentations which you can find here.

Tuesday, October 02, 2012

The new click fraud and the pressure cycle

Over a year ago I wrote about the fourth arbitrage: retargeting traffic and probably did not do justice to the topic.

This video from Iponweb CEO, Boris Mouzykantskii, was filmed at the recent ATS London, is in the same sort of area, and is certainly worth a watch.

Yes, this conference has Display in mind. This is the "new" kind of display, though, the programmatic type that speaks to my search heritage and in the same language as my affiliate marketing history. It might well be the same for you.

In short, this video should intereset anyone in the bought media space; certainly the biddable media space (which includes PPC).