Begins with Google: Magnetic Balls

This video has been up since May and - at the time of posting - has had less than 100,000 views. That feels wrong. It should be doing far better than that. The vid starts off looking like it might be one of Google's ads quickly gets into fun science.

Or it's a hoax. It doesn't matter if it is; it still looks pretty awesome. Why might this be a hoax? I'm not a physics expert but I'm sure there's an element of risk in placing a magnet that powerful so close to computers.