The Department for Work and Pensions starts blogging

The UK Government's Department for Work and Pensions has started a blog at

This is a blog but I notice with a wry smile that some UK trade press are calling it a 'social networking website'.

This blog is an experiment and it's aimed firmly at the Pension end of the DWP's remit. In fact, the blog came about in response to research the DWP carried out during its Generation Xperience campaign.

Brand Republic has the following statbyte;
More than half of all over-50s have access to the internet, rising to three quarters (76%) of 50- to 64-year-olds.

Nearly one in six of those in the 50-64 age bracket have conquered instant messaging, social networking sites and internet chatrooms (15%), while emailing is becoming the norm (37%). More than half (56%) of respondents say they have set themselves the goal of ‘learning computer skills’ as they approach later life.


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