Google offering unpacked shopping results

This is a visually striking search result for Amazon. They are in the PPC results for the search term [nespresso compatible capsules] but they're one of many.

Without a doubt it's the "Unpacked Shopping Results" that dominate the page. Google's gone into an Amazon listing and has pulled out the product details. It's a chance to see whether or not that particular item is a good match for your query. If you click on the Feedback request link on the insert (is it a card?) you're asked about accuracy.

There's no other organic search result in this page. You'd be kind to call the unpacked shopping result organic but it's not labelled as an ad.

Hat tip to @JohnHutson for the spot. It was new to me too.

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