The Post Office's success on Vine

I like what the Post Office is doing with Vine. They make for easy and engaging tweets and the strategy shows people how easy it is to mail parcels.

I don’t know whether an agency or an in-house team is involved but these 6 seconds certainly speak to growing role we all have as publishers.

I discovered the first Vine through a retweet. It was labelled number 4. Vine have a lot of work to do on the web. It’s not currently possible to view a profile page by clicking anywhere on a web version of Vine. We’d all benefit hugely if that changed.

To find the Post Office’s Vines I wanted to blog about here I had to use an advanced Twitter search to restrict to just to Post Office tweets and then look for a mention of Vine. They’ve done a lot and more than just these four wrapping examples.

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