After Earth uses Facebook timeline for movie trailer

We'll see plenty of this sort of style promotion in the future. It's the modern alternative for having picture book or other storytelling method in the ad.

In this instance, Sony are using the Facebook time to reveal the background to M. Night Shyamalan's upcoming sci-fi film called After Earth. It stars Will Smith and his son Jaden. The story picks up as the two crash into the now unfamiliar and dangerous Earth.

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