Clever Twitter ad for Smart car Argentina

If you pop over to @smartarg you would be allowed to wonder what was going on with their account.

Here's a snapshot.

Actually, knowing some of my readers - you've probably already guessed. Here's the ad they produced.

And yes. I might concede this wasn't very helpful for the community and isn't really an example of earned media. I don't think is the agency trying to cope with Twitter by pretending it's a broadcast/TV channel instead. This is just a solid, creative, idea.

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