Tuesday, April 07, 2009

Brawn GP, Jenson Button and sponsors doing well in search

Cars aren't very digital but even I am aware of the unusual start to F1 this year and the unexpected success of the new Brawn GP team and British driver Jenson Button.

Virgin and the clothing brand Henri Lloyd both sponsored the new team. A brave move that looks like it's paying off. Virgin's brand is too noisy for just Google Insight analysis but the other three paint a clear picture.



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