Super Advanced Mega Match or Google Pushing Retail Gadgets?

Another blog post. Another odd Google screen grab.

What the screen grab shows is a Google AdWord for Google.co.uk/RetailGadgets that's been triggered by the keyword AdWords.

So is Google really pushing Gadgets that hard?

Or, if you look at the display URL you can see that the ad in Gadgets is in bold. Google's broadmatched AdWords to ad and then that's triggered the Retail Gadget AdWord advert.

Hmm. What do you think? Intended AdWord placement by Google or accidental?

Be Social: del.icio.us, Digg, Furl, Reddit

Widgets or Gadgets? Google does both.

I was at the IAB's Engage Edinburgh yesterday (photos) and got to talk about the Future of Search. I hinted at the future containing Gadget Ads - I guess I didn't need to hint as Google released that news on the same day.

It is also true to say that I was playing safe as Pheedo has been running 'Gadget Ads' for ages now. At least, their offering is effectively Gadget Ads.

I also noticed yesterday that we wrote a story called Google Embraces 'Widgets' for Online Advertising. Our newsletter has a mixed reader base; some SEOrs, some PPCers, some techies as well as journalists, mainstream marketers and senior managers. For the newsletter we need to keep the language at a certain level.

However, back here on my blog I can be more precise. Here's the current rules on whether to say "widget" or whether to say "gadget".

• Yahoo has Widgets
• Google has Desktop Gadgets, iGoogle Gadgets and Gadget Ads.
• Google has Widgets for the Mac Dashboard.
• Google has Widgets for the Google Web Toolkit

So, in effect, Google builds their Gadgets from widgets (unless you're on a Mac).

Be Social: del.icio.us, Digg, Furl, Reddit

Example of a Google Gadget Ad

We've been on the beta test for the gadget ads in a number of countries. I think it's fun to look at a German example which is (currently) live on Kinkaa.

As you're there to look at Google Ads be careful not to click on any of them.

Don't see the gadget? That might be because it's not showing any more. It's more likely to because you're not in the target audience (German, Austrian, etc). So, here's a screen shot!



Once again I'm impressed with our German team. They're way ahead of the curve.

Be Social: del.icio.us, Digg, Furl, Reddit