Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts

Tuesday, July 02, 2013

How to share and archive your Vines or Instagram vidos to Flickr and YouTube

Now that Vine has come to Android and Instagram video has launched I’m filming more videos. I’ve nothing, clearly, against Vine and Instagram as platforms but neither a great for embeds and or shares outside their parent platform.

Fortunately there is a solution.

I use an HTC One. I assume that most Androids are similar and predict the iPhone and WP8 is different. Whenever I film anything in Vine or Instagram then I also get an MP4 of the video saved in my local gallery. This means Android users can tap their menu button and access the gallery "app". On my HTC One all Instagram stuff is saved in a "Instagram" album.



For a Vine video the re-share is easy. Just access the video, hit the menu button and then share. If you’ve YouTube or Flickr apps installed on your phone then you’ll be able to share to that platform.


(A 4 second Ouya unboxing, unlike Vine, Flickr does not loop)

The catch is with Instagram videos and Flickr. Instagram saves in the .mkv format and will rarely be larger than Flickr’s various size limits. However, mobile upload attempts fail complaining about size and desktop attempts dislike the file format.

Sharing the Instagram .mkv to YouTube is easy though.



(Sample Ouya game play, with live internet radio streaming provided by the same device)

Friday, March 08, 2013

The case for animated GIFs in Facebook's news feed

Right now Facebook does not do animated GIFs but it could and perhaps it should.

If you are old enough you will easily recall a time when animated GIFS were horribly but quite correctly mocked. They were awful. They choked modems and were never worth the wait.

Technology progressed; access speeds got faster and new generations, people who had never seen the primitive animated solar flares ruin an otherwise good logo, took to the web.

When Google+ launched and people released you could share animated GIFs there was madness. People shared all sorts of rubbish. The insanity lasted for a fortnight or so and then calmed down.  Now, for the most part, animated GIFs shared on Google+ are worthy of your attention. If someone keeps on sharing rubbish; they’re uncircled.

Let’s not forget Tumblr. This is the platform that resurrected animated GIFs in the first place. This is that platform that the Google+ users found their animations during the madness fortnight. Tumblr is fun, friendly and full of the next digital generation.

The thing about animated GIFs is that, when done right, they tell a better story than a static image. The animation can be subtle or dramatic but the motion adds elements of surprise, reveal and reaction.



What about Facebook? Facebook is a rule to itself. It is not the community of artistic digital natives like Tumblr. Nor is it largely populated by people savvy enough to get value from Google+. If animated GIFs come to Facebook then motion madness will last far longer than it did on Google+

Some people will hate it. Some people will threaten to quit Facebook over the horror of animated GIFs. Guess what? Most won’t. Facebook is used to it.

If Facebook is to move towards the content marketing end of the social media spectrum, away from the noisy updates of micro-actions (they’re safe elsewhere in the new system), then surely it needs to accept this powerful and visual means of communication.

Buzzfeed accepts animated GIFs and look at how well Buzzfeed is doing. What Buzzfeed does with animated GIFs is to keep them static at first and provide a play button. Users can play the GIF if they want.
Perhaps this is the route Facebook should take. Allow animated GIFs but keep them gated. This will open up news feed to more possibilities, help brand with their marketing and users with their creativity while keeping any dizzying animation safely behind a play button.

Tuesday, December 18, 2012

Flickr tags Android Instagram as "iphoneography"

This is the morning after Instagram updated its T&Cs to be in align with Facebook's guidance. As with Facebook, advertisers can pay in order to have their message displayed alongside your photos in an ad targeted at someone else.

Plenty of people in the Instagram community don't like this. We've seen this before whenever Facebook makes a change. However, I don't think I know a single person to quit Facebook over a privacy tweak. It is beginning to look like the same will not be true for Instagram.

I've had plenty of fresh connections and activity on my Flickr page today. It might help that I've been quite liberal in cross-sharing pictures from Instagram to Flickr.

Oddly, this means I've a busy "iphonegraphy" tag.



As the yellow highlighted area above shows; Flickr has automatically (or perhaps its Instagram passing the tag to Flickr) been describing my photos with "iphonegraphy".

I've had an iPhone but none of my Instragrams have been taken with it. This tag, not set by me, is incorrect. I use an Android phone.

Wednesday, September 12, 2012

Bing, Facebook, frape, Twittersphere & FaceTime added to Collins Dictionary. Trademark blow?

English: A multi-volume Latin dictionary (Egid...
English: A multi-volume Latin dictionary (Egidio Forcellini: Totius Latinitatis Lexicon, 1858–87) in a table in the main reading room of the University Library of Graz. Picture taken and uploaded on 15 Dec 2005 by Dr. Marcus Gossler. Español: Diccionario de latín (Photo credit: Wikipedia)
Bing, Facebook & FaceTime are among host of new words added on Monday to the Collins Dictionary.

I'm surprised it wasn't already there - but Microsoft's trademark lawyers might not be happy. This sort of thing shows that the word "bing" isn't a trademark but in common usage. Back in 2006 Google blogged to try and avoid a similar fate. Brands like Zipper, Baby Oil and Trampoline have fallen foul of this trap in the past.

I'm certainly surprised to see Facebook in there. FaceTime with a capital T is interesting as well.

We also saw;
I can see some agency favourites in the list too; "verbal diarrohoea", "photobomb", "impactful", "faff" and WPP's "frenemy" too.

Monday, July 16, 2012

After Earth uses Facebook timeline for movie trailer

We'll see plenty of this sort of style promotion in the future. It's the modern alternative for having picture book or other storytelling method in the ad.

In this instance, Sony are using the Facebook time to reveal the background to M. Night Shyamalan's upcoming sci-fi film called After Earth. It stars Will Smith and his son Jaden. The story picks up as the two crash into the now unfamiliar and dangerous Earth.

Wednesday, May 23, 2012

The audience IPO

Image representing Facebook as depicted in Cru...
Image via CrunchBase
I thought it was going to be too late to blog about the Facebook IPO – no matter how interesting it is. However, today, we can read up on the discovery that Morgan Stanley, JP Morgan and Goldman Sachs (the underwriters) decided to downgrade their view on Facebook and cautioned their investors on the social network’s lack of mobile monetization on the 9th of May.

This isn’t illegal. It’s just crumbled cookies to everyone else.

The Facebook public offering has been called a giant technology IPO. In stock market terms Facebook does count as a technology stock.

I’ve been calling it an audience IPO.

I treat the Facebook IPO as an audience IPO because investors are essentially tapping into the huge walled garden (fed by the Facebook platform) filled with the social networks’ mammoth user numbers and betting on that. They’re betting that this audience will make Facebook money.

I think there can be little doubt that Facebook is able to make some money from the audience via the desktop experience.

A reporter challenged me as to whether Facebook had reached its peak when it comes to monetization. I disagreed. I think Facebook can earn more from the desktop experience and I see opportunity, rather than challenges, in the other two significant digital channels; mobile and connected TV.

A trivial way in which Facebook could make significant extra revenue from the desktop without interrupting the user experience at all would be add the Google VC backed VigLink to the site. Facebook could earn from purchases inspired by the network. If they didn’t want to support the Google venture then Skimlinks, as once tested by Pinterest, could be used instead. Facebook could even conditionally turn the affiliate tracking on and off depending on whether brands were spending.

Alternatively, Facebook could introduce its own pre-roll on video content or ads overlays. YouTube has taught the web to accept this on videos. Facebook could move on the back of that acceptance. Facebook could even do that to YouTube videos in a way similar to Coull.

So what about the mobile and connected TV audiences? The connected TV audiences do feel like an issue for the future but it is not that much of a stretch to imagine causal gaming on the platform and Facebook’s potential roll in that.

The mobile app already includes “trending stories” and that is an easy route to monetization. The Karma app deal is another very obvious but clever step towards more mobile money.

This post isn’t to defend the IPO price. We will have to see whether it was talked up and then almost secretly cut by the insiders before the rest of the market could react.

This post is to say that Facebook’s ability to connect to an audience across desktop, mobile and connect TV is where I believe the value in the company sits. I think the social platform has plenty of growth left in all three of the digital channels when it comes to this audience.

Monday, April 02, 2012

New hobby; trolling Facebook sponsored story surveys

I actually like Facebook efforts to bring social ads to their platform. You can see the traditional CPM and CPC ads beating a slow retreat as Facebook works hard to find social/engagement ads to replace them.

However, the challenge with any interactive ad is that people might interact with them - people like me.

I'm harsh when it comes to surveys. If I want a yes/no response then I dislike being forced to put the "maybe" option in - even though people beg for it. Equally, I'm sure the ability Facebook gives for the survey audience to ad their own responses is useless most of the time and harmful some of the time.

For example, I was a shameless troll in this paid-for survey from "Social Ad Tools". Then again; perhaps they knew they were letting people offer their own responses and perhaps this is what they wanted.


Sunday, February 19, 2012

How BizMedia celebrated their 500th Facebook fan

After watching this video I feel as if we might have underplayed earning Facebook fans for agencies all across the UK.

Thre are quite a few BizMedia's on Facebook. This is the one you should Like if you want to join the 600+ others.


Wednesday, January 25, 2012

Focus on the User: The real winners and losers of Don't Be Evil

Engineers from Twitter and Facebook got together to hack out a bookmarklet called “Don’t Be Evil”. You can grab it from a site called Focus on the User. These engineers are being pretty direct with their choice of names.

The goal of the bookmarklet is to show that Google could have done Search+ differently. Twitter and Facebook say that Search+ is not fair. They say Google are using their search market share to bully their way into social.

If you read this blog then I’m sure you’re already familiar with the bookmarket but, just in case, here’s the video.



As it happens, Focus on the User also shares the code to the bookmarklet and this reveals there are a simple whitelist of social networks which “qualify”.

When Google rolled out Search+ they only qualified Google+ for special promotion. Twitter and Facebook complained. I do think the Don’t Be Evil bookmarklet has been a big PR win for Twitter and Facebook but, for me, it opens a can of worms. If you want Google to include other social networks in Search+ then which other social networks should be included and who decides this?

The Don’t Be Evil bookmarklet “favours” the following networks. These are the winners.

  • Crunchbase
  • Facebook
  • Flickr
  • Foursquare
  • FriendFeed
  • GitHub
  • LinkedIn
  • MySpace
  • Google+
  • Quora
  • Stackoverflow
  • Tumblr
  • Twitter
  • YouTube

That’s a pretty good list and some other Google properties in there as well.

There are some sites that are missing, though, and I accept “missing” is subjective. Here are the losers:
  • Bebo
  • About.me
  • Cyworld
  • Delicious
  • Foursquare
  • Fotoblog
  • GetGlue
  • LiveJournal
  • Orkut
  • Plurk
  • Renren
  • Xing
  • Posterous

There will be some technical reasons why some of these sites weren't easily included. There will certainly be some geographical reasons too – Xing, for example, is far bigger than LinkedIn in places like Germany but were these American engineers to know that? The fact there are reasons why some sites weren't included in "Don't Be Evil" only serves Google's point, I think, rather than Twitter and Facebook.

If Twitter and Facebook wanted into Search+’s new promotional areas – an understandable wish – then they also need to tackle suggesting ways by which Google could make these decisions.

I don’t think it’s arrogant of Twitter and Facebook to expect to be in Search plus Your World’s special zones but there are other social networks out there. If Search+ isn’t exclusively for Google properties then it’ll be a huge challenge to work out who else qualifies. Would social networks expect Google to publish requirements for Search+ inclusion?

Friday, October 28, 2011

A punchd in the face for Groupon

Google eased access restrictions to Punchd. This is a QR code based loyalty system that’s entirely free to businesses up until they have more than 50 customers on it.

It’s not a voucher system. It’s loyalty. Rather than discounting in order to get disloyal customers in, loyalty systems reward customers for coming back again and again. In the past loyalty programs have been hard to manage as they require on-going paperwork whereas discount systems could be a one-off when budgets allow. Something like Punchd, though, changes that.



Once again I’m reminded of my conclusions from A4U this year. Voucher and even cashback sites are moving towards loyalty. Loyalty is a 2012 prediction for me.

I was also reminded of a local event up here in Edinburgh. Independently owned and business savvy tex-mex Illegal Jacks used Facebook to simply arrange a big discount day – on a Tuesday. This is within Facebook’s T&Cs as no one had to like anything; it was just a case of seeing what the interest levels were and if enough people indicated they were up for a Tuesday burrito then that was good.

Some loyal customer was inspired to make a cheesy ad. If you couldn’t see the obvious threat to Groupon then the name of the day “Group Off” makes it pretty clear. Also, it speaks to the loyalty of customers that anyone would be inspired to mock up an ad for their local eatery too.


Why pay Groupon a large chunk of the profits and perhaps not win a single new or loyal customer when you can do it for free via Facebook. Sure, Groupon guarantees money (providing they have the cash themselves) whereas the Facebook approach runs the risk of people saying they are interested and then not turning up. The risk/reward balance, to me, seems firmly in Facebook’s favour.

Monday, October 10, 2011

Dr Pepper 10 bans women and net savvy men

The latest drink from Dr Pepper isn't for women. It's only 10 calories but those are some manly calories. I think this is the first Dr Pepper social media campaign since they had to apologise for a rogue social media agency and 2 girls - 1 cup.

Now, as much as I love Coca-Cola, I'm not a fan of Dr Pepper. What's the worst that could happen? I might swallow some.

Their latest social media campaign highlights that women are banned. Their Facebook page blocks women.


Here's the thing - I'm blocked too.

Perhaps Dr Pepper sense's I'm not a fan, suspects I'm a troll and is blocking me from their page. Or it could be that they're another one a string of brands to release Facebook pages that don't work under HTTPS. I, like many (I hope), tell Facebook only to operate under HTTPS.

Perhaps Dr Pepper 10 isn't for digital savvy men either?


Friday, August 12, 2011

Google pushing Facebook connections

This is an interesting SERP result from Google. Below the listing for Guava is a note that Facebook friend, Edward Cowell, shared the URL. He works for the agency.

I hadn't connected Facebook to my Google Profile. Google noticed and prompted. Can you imagine the impact of all those Google searches generating prompts like this will have on Google+ adoption, Profile growth and Google's ability to collect social data?


Tuesday, August 09, 2011

Did Facebook do enough to stop Glasgow riots - or was it the community?

I was pointed at a Facebook group called Glasgow Riot FRIDAY 12TH AUGUST 2011 last night by a horrified colleague.

As you can see; that group is still there.

Last night it was easy to track down the Group’s creator. He had been busy adding people and was given a credit on the Group’s wall. His Facebook name was “first name surname (hang Neil Lennon). I’m not sure why I’m censoring the idiot’s name; but I am. This morning his Facebook page was gone. He is, however, back already with another account, using his full first name and a sectarian violence image as a profile picture.

So, what happened? Did Facebook finally spot the incitement to murder on the original Facebook page and decide to take the profile down. I don’t think so.



It worked too. The second account of our Glasgow idiot returned to say;



The thing to keep in mind is that Facebook’s Groups are stupid. The system is broken. You don’t join a Group. The Group joins you. All it takes is for one football idiot to add you to a riot group and you’re there.

Rather pleasingly, some people seem to have misjudged the reaction from their friends who they added to the group, perhaps, as a joke. The community is in conflict, not everyone thinks it’s a “laugh”.








I’m not sure Facebook took action on the original account at all. I think it was burnt by the owner once the police were involved. I’m sure plenty of people are reporting the group and perhaps some individuals as I blog so, hopefully, Facebook will act.

Let’s be clear. This is not a social media encourages riots post.

Watching the dramatic TV footage yesterday showed me just how many of these misguided kids were using bikes to zip about. Indeed, I heard at least one call to the BBC News which made mention of how the gangs were using bikes to move around quickly.

I’ve yet to see any tabloid suggest that bikes encourage or enable riots.

I also heard at least one call into BBC News, from a journalist on the ground, who described gangs of youths with mobile phones and “Facebook apps” coordinating the attacks. All I can say is that he must have been awfully close to recognise the Facebook app on the tiny mobile screen held by the rioter. I suspect he was generalising, or perhaps misunderstanding, but either scenario leads public opinion down the path of inaccuracy.

Tuesday, June 28, 2011

Facebook fail? Widgets run backwards

Unless there's a clever marketing day today in which content is right aligned in order to highlight some cause - it looks like Facebook has a rather odd (in a funny way) problem with their Open Graph widgets.

Content in the "Recommendations" widget is backwards; the icon apepars on the left, full stops appear on the right. Content is backwards. You can play around with the widget on this dev page and even see what Facebook would recommend for you or your site.

The example in my graphic below is for www.google.com and rather shows a problem with the concept. In this case Facebook isn't just showing the content backwards but is recommending Google's hosted AP news stories. They're interesting but they're hardly key to the over all Google.com experience.



Can you re-create the bug?

Thursday, December 09, 2010

Is this the most stupid thing Facebook has ever done?

Resized I'm with stupidImage via WikipediaImagine the scenario; you’re an administrator of a fanpage on Facebook. You happily engage with the community, posting on the Wall, leaving comments on other people’s contributions, thanking the helpers, spreading the love while carefully acting as admin and moderator.

Sound good?

Facebook has now made this impossible.

A platform change at Facebook, made last night, now means fanpage administrators can no longer comment on wall posts on fanpages (even their fanpage) by fans who are not also their friend. In other words, unless the administrator is a personal friend of the wall poster they cannot comment on their wall posts.
Insanity.


It’s not a surprise that many people thought this was a bug and there’s a helpful insight on the issue on the Custom Fanpage Center.

There’s already, as you can expect, a healthy "debate" on the developers forums about this.

If you’re willing to put a bit of dev time into your fanpage then Fan Page Help Center has a workaround.

I’m not aware of any official response from Facebook on this one. That might be because they’re still trying to escape the plastic bag they’re trapped in.

Thursday, November 25, 2010

Google buying Facebook ads to plug touchscreen ebook

In the fast paced digital world the news that Google's produced an HTML5 ebook called 20 Things I Learned About Browsers & Web is old news. I just hadn't gotten around to checking it out yet.

To be honest, maybe I would never had found the time. I'm busy. I don't need browser education from Google's Chrome team. I'm using Chrome right now.

But then I saw an ad from Google on Facebook. That caught my attention.



It's a nice looking ad and it worked on me. I clicked.

Rather nicely, I also discovered that the ebook works wonderfully on my touchscreen Acer Aspire. In fact, it's a great example of the sort of "2011 way to interact with the web" that designers around the world should be paying attention too.

Sunday, August 22, 2010

Facebook Places video

Facebook is in the process of rolling out Places to the US. It's both frustrating and understandable that they're taking this approach.

After all, when "The Face Book" was born [Side note: I wonder how much we'll be hearing of Paul Ceglia in the future] it rolled out from colleges first.

However, it's frustrating because I can't be the only person in EMEA or APAC that wants to have a go with the latest location based service. The last thing I want is an American written backdrop to the world. I mean; are American users of Facebook Places currently touring my home city of Edinburgh, enjoying the Festivals, and are they able to record this four in Places -- or is Places also just restricted to American Places? If it's the former then does this mean we'll find the initial entries on Places will all be American.

The internet isn't divided up by the geo-political boundaries that the real world is.

Facebook do have a video that talks about Places. Sadly, it doesn't shine much light on the nuts and bolts of the rollout.

Saturday, July 24, 2010

Did Facebook just update the Like button widget?

I think Facebook just updated their simple "Like" button widget.


This is the button that can be dropped into blog posts, news stories, Foursquare venue profiles, etc. It's spreading out across the web because it's easy to install and is a fantastic way to help surface your content. You'll have seen that F
acebook is capable of driving a very large amount of traffic to your site if you've taken advantage of this feature and have the right sort of content.

I've been "Like" button pressing for a while. I'm pretty sure I would have noticed the "add a comment" option before if it had been around. That said; it's a little awkward. If you return to hover the button, after you've pressed it, then you're given the option to share with a comment.

You can try it for yourself with this Baidu profit surge story. It makes sense that Facebook has done this. I hope their Insights package starts to include snapshots of the comments these buttons produce... ah, but there we find privacy concerns.


Monday, July 12, 2010

www.facebook.com/ceop

Facebook logoImage via Wikipedia

CEOP stands for Child Exploitation and Online Protection. It's a UK police/government group that does its best to look after children online. Pretty obvious, huh?

They're the folk who kicked up a fuss when Facebook wouldn't install a "panic button" for kids to press should they find themselves talking to someone dodgy online. They kicked up a PR story when Bebo, I think, added it.

I caught on the BBC news today that Facebook would install the button. Odd, I thought, and listened in.

Firstly, the BBC reporter was apologising for calling it a panic button. Good. It clearly isn't. It's just a link to some resources. The suggestion that pressing it keeps you safe is a dangerous one. It doesn't. In fact, I think some people could argue that the button is dangerous in itself just because of that.

This strikes me as a victory for Facebook. This is just a standard Facebook Application - albeit with the backing of some big players already. CEOP's spokes person Julian Gamble said that Facebook would be putting it on their page themselves.

As I watched the report I just couldn't shake the feeling that neither CEOP nor the BBC were really confident on the subject. Shouldn't CEOP have been asked why it's taken them this long to create the Application. After all, they've dragged this on and on by going about this the slow way.

Most surprisingly, and the reason for this blog post, the address of the application is not www.facebook.com/ceop. No. It's www.facebook.com/clickceop.

There's a huge irony there. How many kids are going to get lost on Facebook looking for this application? Which enterprising so-and-so is going to grab www.facebook.com/ceop first and what will they put on it?

Monday, May 03, 2010

Lynx paying to show Jessica Jane Clement's bum on Facebook

This is one part clever and two parts risky. It might even be one part luck.

Rightnow, Lynx are promoting a new shower product called Lynx Rise. The angle is that it'll help your brain wake up in the morning. It's also a Lynx product so they're making sure the ads ooze sex appeal which is why famous names like Jessica Jane Clement are being used. Okay, I only found out her name was Jessica Jane Clement for this post... but let's move on from that.

I'm a geek. A gaming geek. My favourite type of game is the RPG. So it comes as no surprise to discover that I'm playing Wizards of the Coast's famous D&D Tiny Adventures on Facebook. Roleplaying games in chapters.

Check out the bum advert. It does catch the attention. I'm a little surprised Facebook approved it. Not much. Just a little.



If you're curious, the add then goes to www.facebook.com/lynxeffectuk.



So, other than grabbing male attention with bums and suspenders - how is this clever?

It's a simple case of interest based targeting. The Lynx ad the bum photograph is taken from is a roleplaying joke (not that you get to enjoy that if you click on the bum). So it's clever in so far its targeting gamers. It's not clever in so far as gamers (who've not seen the ad) won't actually get the joke.

As it happens I've got the ad to show below (via Unruly Media; a pay-to-play video ad company).