tag:blogger.com,1999:blog-18266737.post7211324119819768758..comments2023-04-17T17:00:37.223+01:00Comments on Andrew R H Girdwood: Intent is Keywords 2.0Andrew Girdwoodhttp://www.blogger.com/profile/09402619137250257058noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-18266737.post-60843480103884724562007-02-03T15:28:00.000+00:002007-02-03T15:28:00.000+00:00Hi Yuri,
I'm not really sure Ammon was writing ab...Hi Yuri,<br /><br />I'm not really sure Ammon was writing about the searcher's intent when he did that post. He was writing about how to optimise for the evolving algorithms. <br /><br />Nevertheless, I agree with your point. The seeds of the idea have been kicking around in the SEO world for many years now. It is common to find a SEOer tell a conference that people clicking on AdWords are often those who've decided to make a purchase. What surprises me is that this hasn't really grown. I would like to see more and more SEOers write about Intent. Traditional marketers are fixated on demographics and "language" whereas SEOers all too often ignore it. I think the right place to be is somewhere in the middle. Intent and customer targeting is key in search.Andrew Girdwoodhttps://www.blogger.com/profile/09402619137250257058noreply@blogger.comtag:blogger.com,1999:blog-18266737.post-61133345762937916442007-02-03T15:11:00.000+00:002007-02-03T15:11:00.000+00:00I am not sure it wasn't spoken about.
Ammon Johns...I am not sure it wasn't spoken about.<br /><br />Ammon Johns has written an article about three page optimization (with different types of pages for different types of searchers) years ago.<br /><br />http://www.searchengineblog.com/columns/three_page_optimisation.htm<br /><br />As you note, the article was written about different search engines, but this one is also about different types of pages for different types of visitors - what you have been discussing here.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-18266737.post-35460695776951750532007-01-11T08:50:00.000+00:002007-01-11T08:50:00.000+00:00Good post!
I've been reading your blog since Chr...Good post! <br /><br />I've been reading your blog since Christmas (now via google reader) and I've enjoyed your posts. <br /><br />Just thought I'd stop lurking and say hello.<br /><br />CheersJChttps://www.blogger.com/profile/10691783190152056526noreply@blogger.comtag:blogger.com,1999:blog-18266737.post-88106486176728378322007-01-11T03:07:00.000+00:002007-01-11T03:07:00.000+00:00Good post Andrew. Search behavior can tell a lot a...Good post Andrew. Search behavior can tell a lot about where someone is in the buying funnel. That's why the long tail is so important because the more detailed the search the closer the buyer is to making their decision. The more searches you have to analyze the better you get at delivering the right message to the right audience.Anonymousnoreply@blogger.com