Nuance, the voice company that may behind (or helping with) Apple and Siri and who own the smartphone keyboard solution Swype have a new product out. It's a voice ad for smartphones.
Hard to imagine? The idea is that you can have mini conversations with a brand. Given that the tech is smart enough to understand a little of the conversation then some simple rules can be applied to help the encounter seem fun and realistic. After all, Siri knows what you're trying to do - to an extent - so why not put an ad message on at the end.
Here's an example.