Friday, April 12, 2013

Nuance Voice ads in action

Nuance, the voice company that may behind (or helping with) Apple and Siri and who own the smartphone keyboard solution Swype have a new product out. It's a voice ad for smartphones.

Hard to imagine? The idea is that you can have mini conversations with a brand. Given that the tech is smart enough to understand a little of the conversation then some simple rules can be applied to help the encounter seem fun and realistic. After all, Siri knows what you're trying to do - to an extent - so why not put an ad message on at the end.

Here's an example.

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