Wednesday, February 27, 2013

The Oreo seperator machine and post-TV content

"I didn't get to see my dog for hours. There were a lot of sacrifices."

It's not just the dead pan delivery of this that gets my attention but the fact the video comes from Oreo itself. This is what video marketing has become. Call it viral if you will. Call it post-TV and you might be more in-line with my thoughts. Content marketing? That too. Social? Yes, of course.

What we have here is another example of a brand cleverly working out how to target a particular audience and doing so even if that means stepping back on the chest thumping ads for the product.


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