Monday, December 17, 2012

Crazy or clever? EasyJet "Show flights Ad"

On the 19th of December I'm flying from Edinburgh to Bristol. It turns out there are not many airlines that serve that route so I ended up booking at easyJet.

easyJet served me this ad. I'm still logged into the easyJet site.


I can't work out whether it's clever or a fail.

It could be a failure of an ad because they should have tracking in place to know that I completed that transaction on their site - even if I did shop around first.

It could be clever because, well, they know the route I was researching and know they can service it.

When I first saw the ad it looked like a check in/review flight details option. It looked like functionality rather than ad. I wondered whether or not I needed to tick more boxes to confirm my flight. I actually clicked. I think it's just an ad.

Mind you; it could be a clever retargeting third party being paid on traffic or looking to renew their tracking cookie to keep me active. If they can keep me clicking then they'll earn more revenue if I fly with easyJet again. The ad was served by Struq so I'm not sure how likely that is.

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