This is the presentation I ran for the third Linkdex Think Tank.
The subject was "Engagement" and part of a session on blogger outreach. Engagement isn't restricted to blogger outreach, of course, it covers events, and hangouts and any sort of campaign in which natural quality signals are a goal.
First I shared some tips - but then went on to talk about belief. Agencies need to stop believing bloggers are there as assets. My number one plea/advice; don't take the piss.